We were lucky to catch up with Diamond Young recently and have shared our conversation below.

Diamond, looking forward to hearing all of your stories today. What do you think matters most in terms of achieving success?

To be successful, it is important to have a deep understanding of your market or audience. This means understanding their needs, desires, and pain points, as well as their behaviors and preferences. When you know your market or audience well, you are better equipped to create products or services that truly meet their needs and resonate with them. You are also able to communicate with them in a way that is meaningful and relevant, which can help build trust and loyalty.

Another key to success is authenticity. People are drawn to authenticity, and they can sense when someone is being genuine or not. When you are authentic, you are more likely to connect with your audience on a deeper level, and you are more likely to build long-lasting relationships. Authenticity also means being true to your values and principles, which can help you stay grounded and focused, even in challenging times.

Lastly, successful people are willing to pivot when necessary. This means being open to new ideas, feedback, and information, and being willing to adapt your approach when things aren’t working. The ability to pivot is especially important in today’s fast-paced and rapidly changing business environment, where staying agile and flexible can make all the difference.

By focusing on these key areas, you can build a strong foundation for success and achieve your goals.

Diamond, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Diamond Young, the CEO of Diamond Unlimited, a consulting company for content creators and aspiring podcasters. I have had the pleasure of serving as a digital marketing consultant and helping business owners, content creators, and aspiring podcasters develop their brands confidently.

As the founder of this company, I am proud to have built a brand that specializes in various areas of content creation, including content workshops and trainings, podcast coaching, and content confidence coaching. We work closely with our clients to ensure their unique voices and brand messaging are conveyed effectively through their digital presence.

We’re skilled in developing content strategies that cater to our client’s specific needs, goals, and target audiences. We provide personalized coaching to help clients overcome their fear of being on camera or producing content for their business, and we offer top-tier training to help them create the best content possible.

At Diamond Unlimited, we believe in the power of storytelling and the impact it can have on a business. That’s why we strive to create compelling, authentic content that resonates with our client’s audience and helps them stand out in a crowded digital landscape.

Working with Diamond Unlimited means working with a team of professionals who are passionate about creating meaningful connections between our clients and their audience through powerful content. We are dedicated to delivering excellence in everything we do and helping our clients achieve their business goals through exceptional digital marketing strategies.

What else should we know about how you took your side hustle and scaled it up into what it is today?

Yes, my side hustle did turn into my main business. Prior to running my own business, I was working at Twitter as a Learning & Development specialist for three years. During that time, I started to build my digital marketing business on the side, honing my skills and building my client base in my spare time. I was passionate about helping businesses grow through digital marketing and knew that this was something I wanted to pursue full-time eventually.

After three years at Twitter, I was unfortunately laid off due to budget cuts. While this was a difficult experience, it also presented an opportunity for me to take my business to the next level. I had been building my business on the side for a while, so I was able to transition into running it full-time without missing a beat. This was a challenging but rewarding experience, and it allowed me to truly focus on growing my business and serving my clients.

One of the keys to my success was my willingness to continuously learn and grow. I made a point to stay up-to-date on the latest digital marketing trends and strategies, and I invested in my own education and development. I also worked hard to build strong relationships with my clients, and I always made it a priority to provide excellent customer service and deliver results.

As my business grew, I was able to hire additional team members to help me manage the workload. This allowed me to take on more clients and expand my service offerings. Today, my business is thriving, and I’m grateful for the journey that brought me to where I am today.

Overall, the transition from a side hustle to a full-time business was a challenging but rewarding experience. I was able to leverage my skills, experience, and passion for digital marketing to build a successful business that allows me to help others achieve their goals.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I know firsthand how important it is to keep in touch with clients and foster brand loyalty. Here are some strategies that have been particularly effective for my business:

Regular communication: At Diamond Unlimited, we make it a priority to stay in regular communication with our clients. This can include weekly or monthly check-ins, as well as regular updates on projects or campaigns.

Personalized service: We believe in providing personalized service that meets the unique needs of each client. By taking the time to understand their goals and objectives, we are able to provide customized solutions that deliver real results.

Transparency: We believe in being transparent with our clients about our processes, strategies, and results. This helps build trust and fosters brand loyalty by showing our clients that we are committed to their success.

Quality work: We strive to deliver high-quality work that exceeds our client’s expectations. By consistently delivering exceptional work, we are able to build long-lasting relationships with our clients.

Contact Info:

• Website: www.diamondunlimited.co
• Instagram: https://www.instagram.com/diamondunlimited_/
• Linkedin: https://www.linkedin.com/in/diamonddyoung/