We caught up with the brilliant and insightful Diamond Dobbins a few weeks ago and have shared our conversation below.

Diamond, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission the drives your brand?

I wanted to start a business that solved one of many issues prominently in the United States, but also within my community, obesity. I have a passion for health & wellness and believe that it is my sole purpose to educate, motivate & encourage our community about ways to make their health a priority and ultimately live a higher quality of life! All of that being said, my goal was to create a business to motivate women to want to workout and achieve their fitness goals, so MISSDIFIT – The Fitness Equipment Brand was born. MISSDIFIT provides an array of resistance bands, self-therapy tools, and workout programs to support you along your fitness journey.

I wanted to serve as a platform to provide women, in particular tools they could use inside or outside of the gym at an affordable cost! Not everyone has access to a gym, or may experience gym-intimidation when entering one, so I wanted to make a way for those to workout at home with quality equipment.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

So, I am very (have always been) passionate about health and fitness. Creating my own fitness plans and regimens, and continuing my knowledge about nutrition, various herbs, and supplements. I have a bachelor’s of science degree in Kinesiology from Texas A&M University. With aspirations to pursue physical therapy school, I still wanted to start my own business, something I could call my own. Going to the gym, I always disliked that fact that I needed to check-out accessory equipment to add to my lifts, so I thought “Why don’t I just come out with my own?”. That thought birthed MISSDIFIT. In addition, I wanted women to believe and KNOW that they could achieve their fitness goals with equipment from home. Then, the pandemic hit and I became more determined than ever to launch my business. Gyms are closed, what better time to create such a beneficial business!

Where do you think you get most of your clients from?

Personally, two ways have helped me gain more clientele and traction for MISSDIFIT. One being shwcasing at pop-ups and local fitness events, and second being my personal training clients. In-person contact really makes a difference because clients and customers are able to put a face with a brand that ignites trust, so then then are more willing to purchase your products.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We keep in touch with clients and build brand loyalty by extending our community Facebook group invites to clients and offering exclusive sales to our subscribers and FB community via our email campaigns. Subscribers and our FB community are the first to know about new products, sales, and they have access to free workouts.

Contact Info:

• Website: www.missdifit.com
• Instagram: missdifit
• Facebook: missdifit