Alright – so today we’ve got the honor of introducing you to Diamond DeLoatch. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Diamond, thanks for joining us today. Let’s start with something countless entrepreneurs have had to figure out on the fly – how have you dealt with the rise of remote work?
Since I been doing hair, modeling and creating content, I’ve come to realize that keeping everything as one has helped, especially right now during the economic crisis. I already pay a hefty amount in rent so to add on a booth rent or add an amount for a space to my monthly budget has just always been out of the question for me. People grow to believe that if you are not working in a shop you are unprofessional or cannot be successful, but I have found it to be false. I’ve learned how to take all of my space and make it work for me. to utilize every inch and every corner to ensure that every dollar put out is already consistently keeping it where it needs to be. I’ve turned an area of my house into a place where I can set up a backdrop to record content, an area has been changed into my salon area with a blow dryer station and all. Its all about using your resources to better adjust to the life you are already living.
Diamond, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
When I was a little girl my mom at some point given up on keeping my hair done, she had given up on helping make sure that the things most important to young girls was kept up for me. So I started to learn to provide a solution to the necessity on my own. I obtained a mannequin head and started learning to braid. From there it went to practicing on my friends hair. But at this point it was just basic cornrows. I wanted to learn more, and do more. So I started going to trade school for cosmetology in high school. But honestly I never thought that it was something I would do to make money just something I could learn to keep my hair done. So I started practicing on my own head. Adding extensions and to make braids. From there is learning to perfect it, and later turning it into revenue. My side hustle started as a passion and now its a means of living that I cannot do without. It has become a way to provide for my son, to make sure when a job makes me short on something, that I have something there to catch me before I fall. Its now my safe haven.
How did you build your audience on social media?
I built my audience by using my main page. My main page is a bowl of soup. Meaning I incorporate every aspect of my life onto my main page. From my modeling, to my hair business, to even my podcast when I started one of my own. Using an audience that followed me for multiple reasons and tagging the pages made for specific reasons helped steer the followers and put them into categories. Helped me know who wanted and needed what from me to stay attentive.
What’s worked well for you in terms of a source for new clients?
For finding new clients, I use many different avenues. IT helps to know that way of promotion to assist. I have business cards that I put in hair salons or restaurants. I have clients who send referrals and provide word of mouth. I also use social media. I will use myself as a walking billboard to promote the business that I provide as well. Learn to use everything to market your brand. Even car emblems and stationary works too. Everything is marketing tool if you learn to use it as one.
Contact Info:
- Website: officialdiamondkut.com
- Instagram: i_am_diamondkut , beautybykuttz
- Facebook: Diamond kutt (tru3lypric3l3ss)
- Twitter: I_am_diamondkut
- Youtube: Diamond Kut