Alright – so today we’ve got the honor of introducing you to Diamond Baker. We think you’ll enjoy our conversation, we’ve shared it below.

Diamond, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

My name is Diamond Baker, I am the CEO of I’m Royalty Skin Studios.

My journey with I’m Royalty began in 2018, as a college student at North Carolina A&T. When I started to explore eyelash extensions I was shocked by the number of compliments I would receive. I would be stopped in airports, drive-thrus, nail salons, on trains with people complimenting me and asking me about my lashes.

This was so shocking because the feature I used to get teased about people started complimenting me on. People used to call me “bug eyes” but now everyone was complimenting me on my eyes. This is when I learned how to love myself despite what others say. I knew I wanted to provide that same confidence for others but yet my childhood trauma still had a major effect on me.

At the age of nine, my mother was taken from me in handcuffs to serve a 151 month sentence for her role in a multi-million dollar bank fraud scheme. Oftentimes I felt alone and had to navigate things for myself.

In 2023, once expanding to my second location in Charlotte, N.C, I knew I wanted to provide two things for other women: CONFIDENCE & GUIDANCE.

So I rebrand I’m Royalty LLC. I provide confidence in women through my luxury services. In which we offer eyelash extensions, brow tinting/henna, ombre-brows, & much more! While also guiding women within the beauty industry by providing tools and resources to have a successful business. For example, financial tools, content creation, legality forms, and much more!

And I did it!
I served over 300 women.
I’ve helped several entrepreneurs in launching their business.
I’ve opened the doors to two studio locations in Brooklyn, N.Y. and Charlotte, N.C.

My goal is to leave a legacy behind that empowers other women to look at themselves as Royal Queens! And I can’t wait to see what’s ahead of me.

Diamond, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Royalty, was founded in 2018 by CEO and Founder Diamond Baker. Diamond Baker is an entrepreneur, social reform activist and student, currently studying for her Bachelors in Business Administration at North Carolina A&T. Growing up in the notorious city of Brooklyn, New York, Diamond was determined to excel as a means of exit to her harsh reality. Yet, it’s her pain and life struggles that led her to where she is today.

At the age of nine, Diamond’s world flipped upside down. Her mother was taken from her in handcuffs to serve a 151-month sentence for her role in a multi-million dollar bank fraud scheme. Not only was Diamond separated from her mother but also the lavish lifestyle she used to live. When changing schools, Diamond went from the “popular rich girl” to the new girl with the “bug eyes.” Diamond began to lose herself in her own skin. Nevertheless, she did not give up!

I’m Royalty is a reflection of Diamond’s: determination, passion, and strength. When Diamond started to explore eyelash extensions she was shocked by the number of compliments she had been receiving. After being stopped in: airports, drive-thrus and nail salons with people asking about her lashes, Diamond knew she had to get into the eyelash extension business. The one thing she used to get teased for became her most unique feature. Diamond learned to love who she is despite what others say.

Determined to leave a legacy behind, Diamond sees I’m Royalty as more than just eyelash extensions, IT’S A LIFESTYLE! Beauty lies both inside and out. I’m Royalty empowers women to look at themselves as Royal Queens.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson that I had to unlearn, was to never start a business based upon a side hustle. I started my business based upon a side a hustle and did not create any goals for myself. As a result, years past by for me to just floating without setting any goals that I wanted my business to accomplish. Once setting goals for myself I was able to chase after that drive. I had a clear vision for my business which allowed me to accomplish opening two salons and building cliental.

We’d love to hear the story of how you built up your social media audience?

One way I built my audience on social media was by being myself. Once I started being open about sharing my story, my struggles, what I went through, and how I got through it people was able to relate to me. As a result, people started following me. Those that are building their social media the best advice is to be yourself. Do not only show the good parts but share the bad. Be true yourself!

Contact Info:

• Website: www.imroyaltyskinstudios.com
• Instagram: imroyalty.skinstudio