We’re excited to introduce you to the always interesting and insightful Diamon Doss. We hope you’ll enjoy our conversation with Diamon below.
Diamon, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
Angles With Clarity is a event planning services that mainly specializes in 360 photobooth rentals. The inspiration behind Angles With Clarity comes from my youngest child Clarity Coleman who will be turning 3 years old soon and currently neurologically unresponsive. Little miss Clarity suffers from a severe brain injury she sufferered from when she was 4 1/2 months old due to breathing problems and bad acid reflux and is currently trach and vent dependent. Clarity spent most of her early life in a local ICU at Bronson Hospital in Kalamazoo, MI from November 21, 2020 until March 21, 2022. During her hospital stay me and her sibilings Cyncere and Cassidy decided that we wanted to create a family business that will keep Clarity’s name alive as well as honor her for being apart of our family just incase anything was to ever happen to her. Clarity has always been a happy baby so the family wanted to create something that would create smiles and memories for others as well and what better way to do that other than creating memories through events using our automatic 360 booths and mirror booths.
When I first started the business which was back in July of 2021; Clarity was still in the hospital so I was still dealing with facing the fact that my childs life would be changed forever as well as still learning all her new daily care with all her medical problems and equipment. Dealing with what I went through was very traumatizing so sometimes I did get discouraged about starting a new business so soon. But overall I knew I wanted to create something that would leave all my kids generational wealth in the longrun so I went along with the process and made all 3 of my children including Clarity co-owners of the business. I Knew my 360 would be a success before even getting started due to it being a high demad wanted service. No one in my area or surrounding areas was really offering 360 photobooth or mirror booth services so it felt good to bring something new to my area as well as give other entrepenurs the courage to jump into the same industry as me as well. I felt like Angles With Clarity was a great investment let along a unique approach as my business would now be a start to help people turn their events into pricessless memories as my business gives you access to all of your videos and photos tooken that youll be able to keep forever. My business also can travel and be placed anywhere both indoor and outdoor for all age events so I also felt like Angles With Clarity stood out from most event rental services as most dont offer that all in one service. Overtime i’m excited and extremely proud of the growth Angles With Clarity has endured over these past couple years and I look forward to continuing servicing many people in the area and in different cities and states.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am a serial entrpeneur from Kalamazoo, Michigan and a single mother of 3 beautiful girls, I’m also a part time student with both Kalamazoo Valley Community College majoring in business management and I’m also enrolled in New York University’s Billboard Music Essential Program as well as i am working on receiving my A&R certificate in music. In my spare time I love to spend time with my family & our yorkie Doja, host parties, do giveaways, and travel.
When I was younger, I worked alot of retail and fast food restaurant jobs that I really didn’t enjoy which made me realize that I wanted to become my own boss. Before becoming an entrepenur I spent a lot of time reading and researching the pros and cons of being an entrepenur. I liked the results which led me to starting my very 1st cosmetic business called Pure Diamond Lipgloss in 2016. Pure Diamonds was the start of my entrepeneur journey as I made lipgloss home made from scratch. My lipgloss was so unique and in high demand that I eventually landed a 2 year vendor contract with Loreal Cosmetics in New York back in 2018. With the success of that that gave me the courage to branch off and do other things including investing in alkaline water alongside my brother and his son called Healthnut H2o. Overtime and with the success of Angles With Clarity I also have branched off and started my own trucking company called Doss Deliveries LLC as well as participate in renting out my vehicles with TURO.
Angles With Clarity not only offers automatic 360 booth services, but we also offer money gun rentals, balloon garlands, wedding packages, kid birthday parties, custom business products and backdrops, and so much more. Our ultimate goal overtime to turn Angles With Clarity to a all around full event service rental company soon to be offering chair rentals, bounce houses, tents, throne chairs, and etc. You can find and book Angles With Clarity online at angleswithclarity.com. To ensure our customers receive the best results possible, we engage in both social media and text servicing as well as offer classes on how to start your own business. This helps us not only be interactive with our clients, but it also helps us get to know both our future and current clients as well as their needs. Communication and customer service is very important to us as we want to you to get the best experience possible when dealing or booking with Angles With Clarity. I am mostly proud of the number of people we have serviced including the mayor of Kalamazoo in such a short period of time as well as being able to give back to the community with both our services and giveaways. We also do random tours around the US with our 360 photo booths so dont be suprise if you see Angles With Clarity in a city or tourist area near you.
Let’s talk about resilience next – do you have a story you can share with us?
Over the years I have experienced stress, setbacks, and difficult emotions while building a business especially while dealing with a medically complexed child on top of dealing with daily life and catering to my other 2 children. For 426 days straight, I spent hours sometimes full days visiting and spending time with my child Clarity during her hospital stay to ensure she was improving and getting the proper care she needed. To keep myself sane from it all, I’ve always kept my head on straight and always been the person to tap into my inner strenghts and seek help from support systems to overcome any challenges and work through problems. Overall I would describe myself as an individual to bend but not break, to bounce back, and to adapt well in the face of adversity, trauma, tragedy, threats or even significant sources of stress while having alot of patience to do so. In my eyes, anything is possible and I want to be an example that no matter what you go through, or how traumatic of an experiece you deal with, overall you can still come out on top and be successful as you want to be.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing my clientele is being very interacting and engaging through social media and website marketing. Without social media I dont think believe my none of my buusinesses would be as successful as it is now as social media is the new trend for this generation. I ensure that my website and social media pages convey my brands identity and personality on top of being updated regularly. Participating in free giveaways such as random toy drives, donations, christmas giveaways, and raffles to win free photobooth services has also been a good way to draw in customers and build my clientele.
Contact Info:
- Website: www.angleswithclarity.com
- Instagram: https://www.instagram.com/angleswithclarity/
- Facebook: https://www.facebook.com/angleswithclarity
- Youtube: https://youtube.com/@angleswithclarity
- Yelp: https://www.yelp.com/biz/angles-with-clarity-kalamazoo
- Other: https://www.tiktok.com/@angleswithclarity angleswithclarity@gmail.com
Image Credits
Ne’Cole Christina, Mario Campbell, and Black Wall Street