We were lucky to catch up with Devin Connelly recently and have shared our conversation below.

Devin, looking forward to hearing all of your stories today. What was the most important lesson/experience you had in a job that has helped you in your professional career?

I would say that consistent and honest communication, either proactively or reactively, goes a long way to solving almost any problem that you could have with a customer, Most people understand that circumstances can arise externally or internally that change an order, delay delivery, etc. but what there rightfully is low tolerance for is radio silence on a matter. I know I don’t appreciate not having critical information, and I certainly wouldn’t want to put a client in that same situation.

Specifically at Ethos Media, I promise a 12-hour or less response to any inquiry that comes in through email or voicemail. I also routinely keep my customers informed about progress on videos that are in post. Even when dealing with my contract employees that are either waiting on a paycheck or to hear back on confirmation for a gig, I routinely keep them up to speed on what’s going on.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I began video work as a paying intern, meaning I paid to do an internship with a program that placed me in a local video production studio. I ended up not learning much from that due to being assigned mostly menial tasks, but I was introduced to someone who was invested in the DSLR video trend that was in its prime at the time.

Figuring my options were to give up or do it myself, I realized I could (mostly) afford my own setup, so I went and bought a DSLR along with some other basics and began learning on my own. Many mistakes were made in the first few years, but Ethos Media was eventually launched in 2013 with the help of a business partner who focused primarily on editing.

Developing my craft was done through a lot of trial and error, observation of people further along than myself, scrounging up to afford new equipment, and taking any job that I could. I would say that being able to be found on organic Google searches was my magic bullet in enabling me to attract new clients over the more established producers and studios.

I’m very proud of being able to offer the caliber of video one would expect from a high-end studio without having the expenses of one. We run a lean operation in house but have access to the same type of equipment a studio would use and more importantly, we know how to use it. We also contract professionals that come with many years of experience of their own as well.

I would want clients to know that every one of them we acquire is like winning the lottery for us. The video production industry is very competitive, and we know there are other options out there. We frequently go above and beyond in not just producing content but also offering free advice on best practices for using video in online marketing.

What’s been the best source of new clients for you?

I think being listed on Google and other search engines organically is essential to growing a business. It’s obvious search engines are being used millions of times each day, and if a client can’t find you, without already knowing that you exist, a website serves little purpose in my opinion.

We try to be found through people searching for what we do, so each type of video we produce is a web page or blog post on our site that discusses nuances of those.

Aside from that, word of mouth is certainly important, some of which can grow organically just by being known on social media as “the video guy” within each person’s own personal network.

We make it a point to try to get as many online reviews of our services posted as possible, so that new clients can have confidence that we’re not just some hack job operation.

What’s the most rewarding aspect of being a creative in your experience?

Being a creative that produces media for just about any type of person and industry is rewarding in that no two jobs are the same. I’ve had the opportunity to go places and meet people that I never would in other career pursuits. Often times what we record is detailed insight into their respective crafts and content, so it’s usually interesting to glean a thing or two from them in the process of producing their videos.

Specifically, I’ve recorded content from marketing professionals and have been able to apply their lessons to my own business as a result.

Contact Info:

• Website: https://www.ethosmedia.net
• Instagram: https://www.instagram.com/ethos_media_productions/
• Facebook: https://www.facebook.com/ethosmediaproductions
• Linkedin: https://www.linkedin.com/company/ethos-media
• Youtube: https://www.youtube.com/c/EthosMediaChannel