We recently connected with Destiny Rubio and have shared our conversation below.

Destiny, thanks for joining us, excited to have you contributing your stories and insights. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

The best ways I can show my appreciation towards my clients are through personalized messages letting them know how grateful I am for their support & how much I value their business. Other ways I also offer discounts to my loyal clients to express my gratitude or small gifts during the holidays!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into the eyelash industry by recognizing the growing demand for eyelash extensions and the opportunity it presented. I invested in learning the necessary skills and techniques, such as lash application and styling. Through dedication and practice, I honed my expertise and built a reputation for delivering high-quality lash services. By staying updated on industry trends and continuously improving my skills, I have established myself as a knowledgeable and sought-after professional in the eyelash industry.

What sets me apart from others in the eyelash industry is my unique approach and exceptional skills. I have a keen eye for detail and a deep understanding of different lash types, styles, and techniques. My ability to customize lash designs to suit each client’s individual features and preferences sets me apart. Additionally, my dedication to providing excellent customer service and creating a comfortable and relaxing experience for my clients is commendable. My professionalism, reliability, and commitment to staying updated with the latest industry trends and innovations further differentiate me from others in the eyelash industry.

I’m most proud of how far I’ve come in the industry & how I continue to grow each day. I’ve helped numerous clients feel more confident & empowered by providing my services. My passion and commitment to my work have earned myself a reputation as a reliable and skilled professional in the eyelash industry, and that is definitely something to celebrate.

As a professional in the eyelash industry, there are several important things I’d would like potential clientele to know about me!

I’ve been in the eyelash industry for four years. I am a licensed esthetician & and certified lash artist.

I only use high-quality lash products that are safe and suitable for each individuals needs.

I take a personalized approach to each client, considering their unique eye shape, natural lashes, and desired look.

I take the importance of hygiene and sanitation in my practice. Making sure my studio space is clean & sanitary for each & every client. I adhere to strict cleanliness protocols, including the use of disposable tools, proper sterilization, and maintaining a clean working environment.

I am very committed to client satisfaction. I can share reviews from my clients below. “Des never fails me! Her work speaks loudly for themselves! It’s hard to find a lash tech that isn’t doing the same style and set on every client, but Des is definitely unique, talented and caters to your needs!” -Malissa

I continuously stay updated with the latest techniques, trends, and products in the eyelash industry. This demonstrates my dedication to providing the best possible service to my clients.

Lastly, As a professional I understand the value of my clients time. I strive to start appointments on time & complete them with the agreed-upon timeframe.
I’m sure to communicate clearly with each individual to exceed their needs.
Demonstrating my commitment to clients satisfaction by following up with clients with after care.

Let’s talk about resilience next – do you have a story you can share with us?

I started my eyelash extension business back in 2020 with a lot of passion and enthusiasm. I invested my time and money into training, purchasing high-quality products, and setting up a cozy studio from home.

However, just a few months after starting my business, a global pandemic hit, leading to lockdowns and restrictions on non-essential services. My studio from home had to close temporarily, and i was faced with the challenge of keeping my business afloat during this difficult time.

Instead of giving up, I pivoted my business strategy. I focused on building an online presence and created engaging content on social media platforms, sharing tips, tricks, and trends in the eyelash industry.

Despite the setbacks and uncertainties, I remained resilient. I used this time to enhance my skills and knowledge by attending online workshops and webinars. I researched and implemented strict health and safety protocols to ensure the well-being of my clients once my studio could reopen.

When restrictions eased, I reopened my studio with a renewed sense of determination and adaptability. I implemented new practices, such as contactless payments, limited capacity, and thorough sanitization measures. My commitment to providing exceptional service and my ability to adapt to changing circumstances gained the trust and loyalty of my clients.

Through my resilience, I not only survived the challenges but also thrived. My online presence and engaging content helped expand my client base beyond the local area. I developed a strong reputation for my expertise and personalized customer service.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele is always going to be word-of-mouth & social media marketing!

Word-of-mouth referrals from satisfied clients can be one of the most powerful sources of new clients. I encourage my existing clients to share their positive experiences with their friends, family, and colleagues.

I Utilize social media platforms like Instagram and facebook to showcase my work, I share before and after photos, and engage with potential clients. Create visually appealing content, use relevant hashtags, and interact with my followers to build brand awareness and attract new clients.

Contact Info:

• Website: https://lashesbydesst.glossgenius.com/
• Instagram: https://www.instagram.com/lashesbydesst_/?hl=en