Alright – so today we’ve got the honor of introducing you to Destiny Murray. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Destiny, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

I came up with the idea for Señorita Boñita Cosmetics after experiencing some personal breakthroughs and reaching some personal goals through waist beads and self-care. It was 2020; I was working from home, dealing with some personal issues, and figuring out who I was as a woman. My sister gifted me some traditional African waist beads. After a few weeks of exercising, eating cleaner, and intentionally making time for self-care, I experienced my waist beads getting loose and falling on my waist. I felt so beautiful and empowered! It was at that moment that I had a light bulb moment: my waist beads helped me to look in the mirror and love what I see. I will admit that I had been avoiding the mirror after gaining weight so this was a huge success for me.

More than the weight loss, my waist beads helped me to feel empowered, sexy, soft, and feminine. It was at that moment that I knew I wanted to help other women feel the same way I did: empowered, sexy, and feminine. That is when I created my business Señorita Boñita Cosmetics. I felt waist beads and body oils would work because both are a beautiful way to show self-love and self-care. Feeling bonita or beautiful is a result of action. As women, we must think, feel, and show love and positivity to our bodies. So my goal with Señorita Boñita Cosmetics has always been to uplift, support, and encourage women to make time for intentional self-care through waist beads and body oils while believing that their bodies are beautiful and sacred AS IS.

Destiny, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Destiny and I am educator. Teaching, leading, and coaching is what I do. But I also love supporting and uplifting women through body positivity and intentional self-care. The way I brought my professional background and passion together is focusing on how I can teach and coach women to show love to their bodies with waist beads and body oils. I realized that when women take up space, feel empowered, and feel beautiful in their skin, they inspire other women to do the same. Now can you imagine a world full of women impacting each other in positive ways like this? That would shift the atmosphere and improve the lives of not only women but families and children too!

What sets Señorita Boñita Cosmetics apart from other waist bead and cosmetics companies is that at the core of the work I do is love, great customer service, and dedication to the advancement of women and girls. Yes, I believe that women and girls should feel and believe that they are beautiful but the goal is always to empower women and girls to feel this from within. How? Through words, thoughts, and actions.

I am most proud of the success that my clients and customers experience! From losing weight/inches, taking action towards their dreams, or reinventing themselves, my customers are doing amazing work on themselves and in their lives. I do my best to share their breakthroughs and successes on Señorita Boñita Cosmetics’ social media pages because I know that their stories inspire other women.

Have any books or other resources had a big impact on you?

There are three major resources that have significantly impacted my management and entrepreneurial thinking and philosophy: the Social Proof podcast and two books: “The Magic of Thinking Big” and “Good to Great: Why Some Companies Make the Leap and Others Don’t”. The Social Proof podcast is hosted by David Shands and is full of guidance and golden nuggets from entrepreneurs from all walks of life. It is a source of encouragement, inspiration, and education for entrepreneurs who are novices and seasoned. My favorite part about this podcast is that entrepreneurs provide testimonies and first hand accounts of their successes and failures in business along with specific resources and tools they use to scale their businesses and meet their customers needs.

“The Magic of Thinking Big” and “Good to Great: Why Some Companies Make the Leap and Others Don’t” provide actionable steps to reaching personal and business goals. “The Magic of Thinking Big” changed the way I thought about my business; I know that from my thoughts, my actions follow. So, I began to think of obstacles and difficulties in day-t0-day business as necessary tools to grow Señorita Boñita Cosmetics into a purposeful and meaning business. This books also helped me to believe in myself as a business owner; I began to think of myself as qualified and capable of running a successful business.

“The Magic of Thinking Big” and “Good to Great: Why Some Companies Make the Leap and Others Don’t” opened my eyes to the importance of leadership within a business. That everything in a business is impacted by the CEO. Good, bad, or indifferent, the CEO impacts it all. If you’re like me, you may not know many CEOs. So, by reading this book, it helped me to get a working memory of what exceptional CEOs do that sets them apart from good and bad CEOs.

How about pivoting – can you share the story of a time you’ve had to pivot?

In 2021, I had to pivot from a job as a result of domestic violence. It was an unexpected move and pivot so I was unprepared. I applied to countless jobs, would get interviews, and ultimately end up with the same response: “we’ve decided to move forward with another candidate”. It was in this season of rebuilding my life and reclaiming my power that I began to pour more time, energy, and work into Señorita Boñita Cosmetics. It paid off majorly too!

I created a safe, feminine, and beautiful space known as The Pretty Palace for my customers to shop, get their waist beads tied on, and experience relaxation. Doing this helped me heal, gain more confidence, and connect with more customers and clients. Also, it helped my business grow! Life had thrown me a curve ball but it came with experience that helped me support women in their various seasons of life. By sharing my story, other women had begun to tell me their stories about overcoming abusive situations. If I had not experienced that pivot in life, Señorita Boñita Cosmetics would not have grown and flourished like it is doing now.

Contact Info:

• Website: www.senoritabonitacosmetics.com
• Instagram: https://www.instagram.com/senoritabonitacosmetics/
• Facebook: https://www.facebook.com/senoritabonitacosmetics/
• Other: https://www.tiktok.com/@senoritabonitacosmetics