We’re excited to introduce you to the always interesting and insightful Destiny Alexis . We hope you’ll enjoy our conversation with Destiny below.

Destiny , appreciate you joining us today. Let’s start with the story of your mission. What should we know?

My brand Desalexiss has evolved so much over the years. From once being a nail tech to now being a nail supplier, I have always had a desire to empower women to love themselves and to be empowered through life.

Life has a way of throwing challenges in our path; I’ve faced my own. But these adversities have shaped me into the woman I am today, teaching me that strength is born from resilience.

Our mission is clear: to empower women to feel, look, and be their very best. We believe that every woman has a unique story, a unique journey, and a unique beauty that deserves to shine. Through our products and services, we aim to inspire confidence, celebrate individuality, and foster a community where women uplift and support each other. At Desalexiss, we are committed to helping every woman embrace her true self and realize her full potential.

Growing up as a young adult, I often found myself hiding in the shadows. I was very shy and frequently felt unworthy. Despite this, I was always inspired by women in leadership roles who offered words of encouragement and inspiration. Their strength and confidence resonated with me, and I knew that I wanted to have that same impact on others. However, I never thought it was possible until now.

Sometimes, we go through a molding phase, a period of challenges and growth meant to bring out the best in us. This journey helps develop us into the person we need to be to fulfill our purpose. For me, this meant overcoming my insecurities and embracing my strengths to empower other women.

My mission is meaningful because it comes from a place of personal experience and transformation. I want to encourage women to embrace their own journeys, to allow themselves to grow through the process, and to let their experiences shape them into the person they are meant to be. It’s about fostering a community where women feel valued, inspired, and empowered to shine their unique light. I believe that every woman has the potential to lead and inspire, and I am committed to helping them realize and embrace that potential.

Destiny , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am Destiny Alexis, the founder of “Desalexiss,” the first ever women’s empowerment nail brand. My mission is to empower and motivate women to live their full potential in life. I have devoted countless hours to creating high-quality, innovative nail products. Not only am I the visionary and CEO of Desalexiss, but I was also a nail artist myself. After years of being a nail tech and trying products from different brands, I set out to create my own brand with the intention of giving my customers everything they needed in one place. Throughout my nail journey, I realized a few flaws in the industry and that every nail artist can be great, regardless of their circumstances. Too often, nail artists and entrepreneurs use their earnings repeatedly to get products that are of inconsistent quality, and that’s what sets Desalexiss apart from every other nail company. I stand by the excellence of my brand, which represents consistency, longevity, and incomparability – the key things needed to be great in the nail industry.

I later decided to take things a step further by creating a space for like-minded women. “She Is Guided” is a community for women who have a passion for entrepreneurship. It is a place where women from all walks of life and all seasons of their entrepreneurship journey come to learn, build, and grow their businesses. I first launched She Is Guided in 2020 as a coaching program and since then, it has grown into a membership where countless women have trusted me to help develop their craft and launch successful careers. I have always believed that all women deserve the opportunity to dive into their passions and chase an independent and lucrative career.

In addition to my entrepreneurial endeavors, I aim to help women overcome their limiting beliefs and want them to know that anything is possible for those who believe. I encourage women to seek God and allow Him to guide their steps, showing that faith and determination can lead to extraordinary achievements.

Can you share a story from your journey that illustrates your resilience?

There was a period in my journey when I felt completely unmotivated. As a full-time nail technician, I was taking clients day in and day out, but I was starting to lose the joy in what I was doing. Overwhelmed and burnt out, I found myself more often drained than fulfilled by my work. I felt a strong urge, like something was pulling me into a new season or direction. I knew it was God telling me that this chapter was coming to an end.

Despite this feeling, I decided to start focusing more on content creation. Documenting my process of creating nails online ignited a new passion in me. I realized that my true calling was in entrepreneurship, and it had become more important than ever. After fasting and praying, I felt a strong urge to step out on faith.

I continued to pursue my passion and started selling our first-ever product online. To my astonishment, it sold out in less than 24 hours. That moment was pivotal—it confirmed that I had found what I was looking for all along.

Sometimes, God allows us to experience certain feelings to shift us when we need to move our feet. Life is meant for us to get progressively better and to continually grow. My journey has taught me that resilience is about recognizing when it’s time to embrace change and having the faith to step into the unknown. This shift not only revitalized my passion but also set me on a path to empower other women to embrace their own journeys and potential.

Have you ever had to pivot?

After I started developing products for my brand Desalexiss, I began with what I knew best: nail tips and acrylics. As an acrylic nail tech, I was confident in the standards my products needed to meet, and it was a comfortable entry into the product-based business. However, during the pandemic, I shifted my focus solely to content creation and stopped taking clients. I noticed that many people, like myself, were doing their own nails or opting for more convenient solutions like press-on nails.

Becoming a new mom made me realize how valuable my time was, and it introduced a whole new set of challenges. Balancing the demands of motherhood with running a business was no small task. It required a level of time management, patience, and resilience that I hadn’t experienced before. The sleepless nights, the constant attention required by my newborn, and the emotional rollercoaster of new motherhood all made it clear that my priorities had shifted. This experience taught me the importance of efficiency and convenience, both in my personal life and in my business. I wanted to create products that catered not just to professionals but to all women. This led to the creation of our first line of press-on nails. Interestingly, press-on nails were how I got introduced to nails in the first place as a child.

Building on this momentum, my husband and I decided to take it a step further. We recently launched our own Gel X nail system, which includes rubber bases, soft gel nail tips, prep and primers, and more. The nail industry is always evolving, with new products making nail art and content creation easier than ever. I never imagined having my own line of gel products, but I am thrilled with the direction we’re heading.

Furthermore, we have decided to launch a line of DIY lash extensions to promote effortless and affordable beauty solutions. This shift is transforming us into a full-fledged beauty brand. Pivoting in business is essential; it keeps your business relevant and allows you to grow and impact more lives.

The ability to pivot ensures that your business can adapt to changing market demands and consumer preferences. It allows you to explore new opportunities, stay ahead of industry trends, and meet the evolving needs of your customers. For us at Desalexiss, this has meant expanding our product range and venturing into new areas of beauty, which has not only diversified our offerings but also strengthened our brand identity.

By embracing change and innovation, we can continue to inspire and empower women, providing them with high-quality products that make their lives easier and more beautiful. Pivoting is not just about survival; it’s about thriving and continually pushing the boundaries of what we can achieve. It is through these strategic shifts that we can create lasting value and make a meaningful impact in the lives of our customers.

Contact Info:

• Website: https://Www.Desalexiss.com
• Instagram: https://www.instagram.com/desalexiss?igsh=dG1xOXN3MzB5dHdw&utm_source=qr
• Youtube: https://youtube.com/@desalexiss?si=lyj-YvYS8wgvBSDO

Image Credits

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