Alright – so today we’ve got the honor of introducing you to Destinee Floyd. We think you’ll enjoy our conversation, we’ve shared it below.

Destinee, looking forward to hearing all of your stories today. What do you think it takes to be successful?

I think it takes first off believing in and investing in yourself to be successful. Our greatest competition is ourselves because we must ask ourselves how can I be better than I was last year and so on? We are the only ones that can get our way.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Destinee and I started my baking business in 2020 right in the middle of a pandemic when things really shut down. The company that I worked for at the time sent my department home to work remotely as well as cut our hours so that gave me more free time and so I just decided to put more of my time into really getting my business out there. I created and designed my website by myself and just went full force with things. I knew I always wanted to cook or bake but was always nervous about how people would perceive it but I thought what better time to do this than during a pandemic if I can’t make it during this time then I won’t be able to handle it at all! So I started it and two years later I’m still here!

What’s been the best source of new clients for you?

Social media has been very influential in bringing awareness to my business. I have my own website but people are always going to look for you on social media first that’s just where we are with things in today’s time. So it’s smart to just have your website link on your social media. Most of the new customers I get contact me through social media and it’s people I don’t know and that makes me feel good and let’s me know that I’m reaching people. Another thing that goes along with social media is presentation, how you’re presenting yourself and your business on social media. It’s important to look and be professional because that’s what people see first before there’s any communication.

How did you build your audience on social media?

One thing about Social Media is you have to post! The only way to be seen is to post! As a new business owner or starting a new business it’s important to market and get yourself out there. The hardest part is when you’re just starting out you may not have a team set up to just do marketing so you have to do that yourself along with whatever your business is so marketing can be challenging but it has to be done so people can know about your business. Even if you post everyday that’s one step closer to expanding your brand.

Contact Info:

• Website: www.exqusitetastebydestinee.com
• Instagram: exquisitetastebydestinee