We recently connected with Desmond Ross and have shared our conversation below.
Desmond , appreciate you joining us today. How did you come up with the idea for your business?
During the pandemic in 2020, Desmond decided he wanted to leave a legacy behind for his son (2yrs old at the time). He created the brand MACT. to inspire self love and empower everyone to focus on making positive changes in their lives.
Desmond , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I was raised in the DMV and currently reside in Northern Virginia. I created this brand to leave a legacy for my son and to inspire everyone to love themselves as well as focus on positive change in life. I sell apparel for all ages. Additionally, I wrote a children’s book titled My Superpowers that is currently available on Amazon. I am very passionate about helping others and seeing the world where we all can love one another. I am hopeful that my brand can help inspire self love and positive change.
Any advice for growing your clientele? What’s been most effective for you?
Staying true to yourself and your business. I suggest not to try to keep up with others. Build your brand at your own pace and remember to be your authentic self. It’s important to be authentic when representing your brand and promoting your business. Focus on social media and take on opportunities to speak on your brand in-person.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
I sell on my own site. I feel I have more creative control on what I sell and how I market my brand. Of course, I will also make more profit overall not having to deal with a third party. The major con is having to market your brand yourself starting out as a a small business. It may be more money or time spent marketing upfront but in the end you will appreciate the commitment and results from the work you put in. After awhile your brand will speak for itself.
Contact Info:
- Website: www.mactshop.com
- Instagram: Mactofficial