We’re excited to introduce you to the always interesting and insightful Desi Artis. We hope you’ll enjoy our conversation with Desi below.

Alright, Desi thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Jute + Olive, our purpose is clear: We aim to be a friendly and approachable lifeline for women navigating mild to moderate mental health issues.

Hi, I’m Desi, and I’d like to introduce you to Jute + Olive, a business that’s deeply personal to me.

It was born out of my own experiences with panic and anxiety, something I believe many women can relate to.

During my most challenging times, I experienced Amaxophobia, the fear of being in a vehicle either as a driver or passenger; Aerophobia, a fear of flying; postpartum depression, and debilitating panic attacks. I was fortunate to have a spouse who stood by me, even when he wasn’t familiar with the long-term effects of these mental health issues.

I consider myself lucky, and it is this experience that has driven me to make a difference.

Desi, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Jute + Olive, we offer a range of products and services:

Mental Health Support Products: Our products include guided journals, relaxation tools, and mindfulness aids, designed to support mental well-being.

Community Engagement: We have cultivated a vibrant and supportive community where individuals can share their experiences, find encouragement, and connect with others facing similar challenges.

Online Resources: Our platform provides a wealth of online resources, including articles, videos, and expert advice covering various aspects of mental health and self-care.

What sets Jute + Olive apart:

Personal Connection: My own experiences fuel the authenticity and personal connection embedded in Jute + Olive. I understand the struggles, and that empathy is at the heart of our brand.

Holistic Approach: We believe in addressing mental health holistically, offering practical tools, emotional support, and a sense of community to promote well-being.

Innovation: Jute + Olive is committed to innovation, constantly exploring new ways to address mental health challenges and improve overall well-being.

I take immense pride in the community we’ve built—a space where individuals find solace, support, and inspiration. Knowing that our products and resources positively impact lives is incredibly rewarding.

To potential clients, followers, and fans, I want you to know that Jute + Olive is more than a brand; it’s a compassionate companion on your mental wellness journey. We are here to empower you with practical tools, a supportive community, and a commitment to fostering positive mental well-being. Together, let’s navigate the path to a healthier and happier life.

Let’s talk about resilience next – do you have a story you can share with us?

I was offered a grant from Amazon for their Black Business Accelerators program, and I was genuinely excited. The idea was to launch our anxiety supplement on Amazon, but complications arose when Amazon expressed concerns about handling the quantity of product that we were suggesting for the launch and fulfillment. Unfortunately, our supplement manufacturer couldn’t reduce the minimum order quantity (MOQ). Despite this setback, we decided to kick off with wellness teas on Amazon to build brand recognition and gradually introduce other products as we scale.

How about pivoting – can you share the story of a time you’ve had to pivot?

The creation of Jute + Olive was a pivotal moment for me. I had spent the majority of my adult life, 18 years, as a mortgage professional. For several years, I was a landlord and property manager. I believe that the various high-tension roles I’ve had in life led me to create Jute + Olive. When my children were born, I began to work from home part-time and eventually stopped working to focus on them. Being at home also gave me an opportunity to focus more on myself and my anxieties and how they affected my relationships with others. I’ve always felt that my life’s mission would lead me to help others in a significant way, so I’m excited to finally see what that looks like for me.

Contact Info:

• Website: www.juteandolive.com
• Instagram: instagram.com/juteandolive
• Facebook: facebook.com/juteandolive
• Youtube: youtube.com/@juteandolive