We recently connected with Deroll Scarlett and have shared our conversation below.
Deroll, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I’ve been wearing bow-ties for years now and the majority of my collections are homemade ties. I started making my own bow-ties for multiple reasons: • Bow-ties are hard to find in stores • Bow-ties in stores are expensive • I don’t have enough hobbies (yeah, right…)
Deroll, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Our goal is to focus and re-direct our energy on promoting TYED BY DEDE’s positivity, providing multiple solutions, and re-defining our mindset through the remembering and unity of our community through the support of businesses, entrepreneurs, and community organizations
We’d love to hear a story of resilience from your journey.
That’s an excellent question. Being headquartered in New York could be considered a blessing or a curse. On one hand, you’re in one of the world’s largest fashion hubs—and on the other hand, you’re fighting to be seen among the best. We take these factors into consideration with each collection that we launch. Our customer won’t have to worry about attending any event and seeing 20 people in the same look. Our customers pick the fabric and our design team does the rest. No more expensive bowties, ties, tie clips, suspenders, pocket squares, socks, lapel pins and clip ons. We take pride in giving our customers exclusive, priority access to the latest styles.
What’s a lesson you had to unlearn and what’s the backstory?
While we continue to get closer to a full on clothing line, Tyed By DeDe will be launching our subscription boxes in vending machines near you! Additionally, our subscription boxes will be featured in major retail locations such as Target, Bloomingdales, Nordstrom, Neiman Marcus, TJMaxx, and Wal-Mart. And staying true to our core mission, we will continue to support community organizations to get us closer to ending these epidemics plaguing our communities.
Contact Info:
- Website: Www.tyedbydede.com
- Instagram: https://www.instagram.com/tyedbydede/?hl=en
- Facebook: https://www.facebook.com/TYEDbydede/
- Twitter: https://twitter.com/tyedbydede?s=21
- Youtube: https://youtube.com/c/TYEDbydede