We’re excited to introduce you to the always interesting and insightful Derecha Cannon. We hope you’ll enjoy our conversation with Derecha below.

Derecha, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

I started out making natural body products for my family. It all came from my experience as a registered nurse. As a nurse, I noticed there was an apparent lack of preventative education provided to people with illness. I became very interested in health from- what we consume, to what products we use etc. I decided it was time to educate my family and make some adjustments around the house. Body products were one of these easiest adjustments to going all natural and I was so excited to find out how many different ways I could blend an essential oil, or mix herbs for healing measures. It started very much like a fun experiment and being over 40 with older kids, it provided some much needed (me) time and mini adventures. When I met my husband Paul, he was so excited about my products and all of their benefits. He was the actual person who told me I needed to sell them and he sowed a seed into me by purchasing several items I needed in order to get started.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started my brand due to a need, from the very limited amount of beauty and wellness education, resources, and products available to the community. I want people to understand God’s Design, get back to our origins, and learn how to reconnect with nature. I am proud to be a Registered Nurse, it was a great accomplishment for me. I am also happy to be able to use my background to formulate products using nature’s botanicals. It’s something I love to do!

Can you share a story from your journey that illustrates your resilience?

I launched my brand originally under a different name back at the end of 2019. I had no idea a pandemic was coming and in February 2020 everything changed from exciting to disappointment. I had just secured a lease to put my items in a marketplace and everything shut down for a couple of months. I must say it was a very rocky start and it had me questioning everything.

I can say it really ended up being a blessing in disguise because it allowed me to fine tune everything from the name of the brand to the labeling, and social media. I really did need that time to put everything in perspective.

Can you talk to us about how your funded your business?

Cannon Organics is an independent green beauty and wellness brand. I am proud to say I am building it one customer at a time.

Contact Info:

• Website: www.cnnonorganics.com
• Instagram: instagram.com/cannonorganics
• Facebook: facebook.com/cannonorganics