Alright – so today we’ve got the honor of introducing you to Denytria Harley. We think you’ll enjoy our conversation, we’ve shared it below.
Denytria, thanks for taking the time to share your stories with us today What’s the kindest thing anyone has ever done for you?
The kindest thing anyone has ever done for me is mention my name/business to someone. I’ve gotten so many referrals just from word of mouth. Having people believe in you and your brand so much that they highly recommend you is so heart warming especially since I started my business in a state where I did not know many people (truly a handful). People love & trust reviews so when a customer/client recommends me or my products that’s how I am able to know that I’m doing something right!! This is my passion and I’m glad others can see and appreciate it!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Flawless by Queen D was founded in June 2022 by the beautiful Denytria better known as Queen. I have always been a lover of the arts but discovered my passion for makeup in 2019. As my knowledge and love for makeup grew so did my desire to become an entrepreneur in the beauty industry. I offer beauty cosmetics such as liquid matte lipsticks, lip glosses, brow pencils & pomades, eyeshadow palettes, blush/contour palette, contour sticks, real/faux mink lashes, liquid eyeliner, lip liners, makeup brushes, as well as makeup accessories. I’m also a freelance makeup artist specializing in natural & full glam. My brand caters to empower people to Rule their Queendom. Makeup allows us to enhance our beauty. I’m very proud to be a black lesbian female owned brand. Inclusivity is so important to me. My mission is I want to leave my mark so everyone will know I was here! #HERStory #Legacy
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Being an up and coming online makeup influencer for various small independent brands/businesses helped with me getting exposure to other makeup enthusiasts (My target audience). While on their PR/Affiliate Programs I had to go live and do collaborations which provided additional content for me to post on social media to gain my following. Making the right connections and networking in this industry is so important. Perfecting your craft and getting better with execution of makeup looks also helped with more people noticing the quality of my work.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
I have a Shopify website which I do most of my selling through besides the occasional pop-up shops at vendor events. With Shopify I have been able to connect my Facebook, Instagram, and TikTok to my store so that I am able to generate sales through those channels as well. I like selling on my own site to reduce the fees and overhead if I were to also sell on platforms such as Amazon or Etsy. I’ve definitely considered Amazon as I believe that platform is so popular it may help drive sales since people will be able to search the products they are looking for and Amazon can suggest my product vs there is no additional advertisement with Shopify.
Contact Info:
- Website: www.flawlessbyqueend.com
- Instagram: https://www.instagram.com/FlawlessXQueenD
- Facebook: www.fb.com/FlawlessXQueenD
- Youtube: https://youtube.com/channel/UCPQZmi2-gThkldEt6sh3H7g
- Other: www.linkpop.com/FlawlessXQueenD TikTok: www.tiktok.com/@flawlessxqueend Biz TikTok: www.tiktok.com/@shop_flawless MUA: https://fb.com/book/FlawlessXQueenD/