We caught up with the brilliant and insightful Denia Campbell a few weeks ago and have shared our conversation below.

Denia, thanks for taking the time to share your stories with us today What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

When I first started D.Monets Organics, it wasn’t a perfectly mapped-out plan; it was more of a jump-in-and-go approach. The idea sparked when I realized there was a need for natural, effective hair care products that were organic & didnt obtain harsh chemicals. I decided to begin with flaxseed gel because of its benefits for hair. After doing some quick research, I was eager to try making it myself.

Without overthinking or worrying about branding, I grabbed some jars from Dollar Tree and my mother helped by making simple labels at her job. I put the product together in a really DIY fashion and decided to offer it on social media. At that point, I didn’t have a concrete plan, logo, or a big vision for the brand. It was all about getting the product out there and seeing what people thought.

That first step taught me a lot about the power of just starting, even if everything isn’t perfect. Over time, I realized I needed to refine the process, build a real brand, and think about where I wanted D.Monets Organics to go, but jumping in with that initial batch of flaxseed gel was the catalyst.

After starting with my simple flaxseed gel, things started to evolve. I realized that I wanted D.Monets Organics to be more than just a product I casually sold on social media. So, I began working on what would become my first full collection, The Classic Collection. It included a Shea Butter & Honey Deep Conditioner, Mango Butter Hair Milk, my signature flaxseed gel (but more refined), and the Hydrate Me shampoo.

By this time, I had rebranded my entire business. I created a business plan, came up with a logo that perfectly captured the essence of the brand, and set up a website. I also took the step of officially registering my business as an LLC.

I knew I needed to go beyond just following recipes, so I dove into researching product formulation. I bought ebooks from cosmetic chemists, enrolled in webinars, and invested in the proper equipment. It was a huge shift in how I approached my products—everything was now about quality, effectiveness, and professionalism.

A year later, I looked at my business and could hardly believe what I’d built. People believed in my brand, and it had grown into something stable and meaningful. That journey—from making flaxseed gel with Dollar Tree jars to launching a full collection with proper branding—showed me the importance of persistence and always being willing to learn.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m the founder of D.Monets Organics, a natural hair care brand that began with a simple idea—creating effective, natural products for textured hair. I first got into the hair care industry out of necessity, driven by my own need for products that nourished and strengthened my hair. After some research, I dove right in, starting with flaxseed gel. In the early days, I was selling jars of it with handmade labels on social media, not thinking too far ahead, just trying to create something that worked.

Fast forward, and D.Monets Organics has grown into a full collection of products designed to enhance and maintain the health of textured hair. My Classic Collection and I also have my Signature Hibiscus Collection, which sold out in hours when I launched. Every product is carefully formulated with ingredients that I’ve researched extensively—my focus is on providing real results rather than just following trends.

What sets D.Monets Organics apart is the authenticity and care behind the brand. I’ve spent countless hours learning the science behind natural hair care, from purchasing ebooks by cosmetic chemists to enrolling in webinars and investing in the right equipment. My products aren’t just recipes—they are thoughtfully crafted formulations meant to address the unique needs of textured hair. I’m proud to offer clean, nourishing, and effective hair care that people can trust.

One of the main problems I solve for my clients is giving them hair care products that are genuinely beneficial for their hair’s health, made with ingredients they can feel good about using. Whether it’s moisture retention, promoting growth, or enhancing curl definition, my products target specific needs in a natural way.

What I’m most proud of is the journey—from starting with Dollar Tree jars and homemade labels to creating collections that sell out. My brand has been built from the ground up from just an idea to a professional brand. Seeing people believe in my brand and trust my products is what keeps me going. For anyone getting to know D.Monets Organics for the first time, I want them to know that my brand is built on passion, integrity, and the desire to help people feel confident in their natural hair.

I’m especially proud of my Signature Hibiscus Collection. It’s a beautiful, all-pink product line inspired by the rich benefits of Hibiscus Tea. The products naturally range in shades from soft pink to deep burgundy, and they’ve become a customer favorite. Using ayurvedic herbs to create formulations that cater specifically to the needs of kinky curls and coils was one of my best ideas, and it shows in how well this collection sells.

I’m also incredibly proud of the way D.Monets Organics has expanded over time. What started with just one product has now evolved into a complete line of offerings including soy wax candles, body care products & beard care products. I’m excited to keep growing, innovating, and serving my community with products that make a difference.

We’d love to hear the story of how you built up your social media audience?

Building my audience on social media was a process that started small and grew steadily over time. In the beginning, I didn’t have a formal strategy—I just shared what I was doing, whether it was making flaxseed gel or talking about the benefits of natural hair care. Authenticity played a big role. I was open about the fact that I was still figuring things out, and people connected with that. My audience grew because they saw my passion and believed in what I was creating.

As I gained more experience, I started to develop a clearer approach to social media. I made it a point to engage directly with my followers by answering their questions, responding to their feedback, and creating content that addressed their needs. I also shared behind-the-scenes looks at my process, from product formulation to packaging orders, which helped build trust. People enjoy seeing the real person behind the brand.

Offering value was another key factor. I shared tips about natural hair care, how to use my products, and why certain ingredients were beneficial. Instead of just selling, I focused on educating and providing helpful information, which kept people coming back and encouraged them to share my content with others.

For anyone just starting to build their social media presence, my advice would be to start with authenticity. Be yourself and let your passion shine through in your content. It’s also important to engage consistently—post regularly, respond to comments, and connect with your audience on a personal level. Don’t be afraid to show the imperfect, behind-the-scenes moments because those often resonate the most.

Another tip is to always offer value. Think about what your audience needs or wants to know, and give them content that speaks to that. Whether it’s educational, entertaining, or inspirational, make sure your content is something they find useful. And finally, don’t get discouraged by slow growth—it takes time, but if you stay consistent and true to your brand, your audience will grow organically.

Another major factor that helped build my social media audience was the use of high-quality photos. Early on, I realized that visuals make a huge difference in how people perceive your brand. When I started investing in better photography, showcasing my products in a way that highlighted their natural beauty and ingredients, it really grabbed people’s attention. High-quality visuals not only made my social media pages look more professional but also helped potential customers feel confident in the quality of the products I was offering.

Creating a website also made a big impact. It gave my audience a place to learn more about the brand, read detailed product descriptions, and shop directly. Having a well-designed website added another layer of trust and legitimacy to my brand, which in turn grew my social media presence. People could see that I was serious about my business and offering a professional, easy-to-navigate experience.

Lastly, showing my face and talking directly to my audience on social media helped my brand. At first, it was intimidating, but once I started appearing in videos, sharing my story, and talking about my products, I noticed a stronger connection with my followers. People love knowing the person behind the brand—it humanizes the business and builds trust. Whether I was explaining how I make a product or just chatting about hair care, being present and visible made a huge difference in building a loyal community around D.Monets Organics.

So, my advice to anyone starting out is to invest in quality—whether that’s your photos, your website, or even just showing up authentically on camera. It helps your audience connect with you and believe in what you’re offering.

What’s a lesson you had to unlearn and what’s the backstory?

An important lesson I had to unlearn was the notion that success is a straight path. In the early stages of D.Monets Organics, I often compared my journey to others in the industry and assumed that if I worked hard enough, everything would fall into place seamlessly. However, reality proved to be quite different.

The backstory here involves several challenges I faced, from product formulation mishaps to fluctuating sales and marketing setbacks. I remember a time when I launched a new product that I was incredibly excited about, but it didn’t perform as well as I had hoped. It felt like a personal failure, and I was ready to question everything about my business.

Through these experiences, I realized that the road to success is rarely linear. There will always be ups and downs, and each setback can provide valuable lessons. I learned to embrace the detours and understand that they’re part of the journey. Instead of getting discouraged by challenges, I started to view them as opportunities for growth and improvement.

This shift in mindset allowed me to stay more resilient and adaptable. I focused on learning from each experience—analyzing what went wrong, making adjustments, and moving forward. By accepting that the path to success includes twists and turns, I became more patient with myself and my progress. This lesson has helped me build a more sustainable approach to my business and a deeper appreciation for the journey as a whole.

Contact Info:

• Website: https://www.DMonetsOrganics.com
• Instagram: DMonetsOrganics