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SubscribeWe’re excited to introduce you to the always interesting and insightful Demond & Qiana Crump. We hope you’ll enjoy our conversation with Demond & Qiana below.
Hi Demond & Qiana, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?
Jewel LLC launched June 1, 2019 with a desire to change the monthly experience of women and young girls menstrual cycles around the world. We understood the risk of this taboo subject. However, we also understood that females deserved to have a healthier product when it came to sanitary napkins or menstrual pads. We started this company with a clear vision to educate families on their product choices. We understand that a sanitary napkin is used by women and young girls, but the entire family is affected when our women and young girls are using unhealthy products. Many women and young girls grew up using unhealthy products shared by the women in their lives. Women simply passed down products and brands that was shared with them without any education of the chemicals in the products and the potential danger of tampons usage. We had a desire as a company to simply create a healthier product. There are products on the market that are a chemical soup of disaster for women that contain toxins, bleach and dyes. There are over 600,000 hysterectomies performed a year in the United States and the majority are African American women. Our women and young girls are affected when they do not have a clear understanding of the chemicals and toxicity of menstrual products. Our mission was to raise awareness so we started a campaign, Justice For My Jewel. We believe by informing both teens and women globally who suffer in silence with pain, heavy bleeding, unhealthy menstrual cycles and the potential toxicity of tampon use. We would bring light to this taboo subject that has silenced women and young girls from all cultures for many years.
The Justice For My Jewel platform educates women and young girls on the important roles of keeping a healthy cycle by encouraging getting active, healthy eating, healthy product choices and community awareness events. Our goal is to stop the silent suffering with the voice of our campaign. Women need to know their body is a precious jewel, we share to Protect The Most Precious Jewel in the World, YOU! We also desired to provide a healthier product to help women get their lives back. We believe a women and young girls deserve to feel comfortable and dry during her cycle.
Reign Premium Sanitary Napkins is designed with a super soft top layer, leak guard sides to protect against leakage, a safe polymer which absorbs over 10X more than traditional pads, a safe non toxic adhesive strip to adhere to the undergarment with an added benefit of a Nobel prize- material “graphene” strip infused into our pads. We also launched a line of natural vitamin sprays for the entire family. We believe in being in the forefront of a healthier lifestyle. Reign Vitamin Sprays has a patented oral spray solution, which offers our consumers the opportunity to enjoy their daily vitamins with minimal fuss and maximum taste. Through our Micro Droplet Technology spray platforms, we ensure that you receive effective vitamin uptake and efficacy at a higher and faster rate than if you took your vitamins in a capsule or pill form. Simply, just spray into your mouth, the wall cavity or under the tongue. As a company we are excited and we believe Reign is a Lifestyle!

Demond & Qiana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Reign Premium Sanitary Napkins were designed with a clear vision to create products for women and young girls to feel comfortable and dry during their monthly cycle. We are proud to offer a product that potentially solves the issue of unwanted moisture and the growth of bacteria which is an issue that most face while on their cycle. Reign pads have a unique design provided with a noble prize “Graphene” infused strip.
Graphene is a 99.9% bacteria killer which helps with the aroma women and young girls have while on their monthly cycle. Graphene is a natural carbon based material which goes with the anatomy of the human body. There are many benefits to Graphene, REIGN as a company doesn’t make any medical or product claims. To understand and see the benefits of graphene in REIGN products, we refer everyone to the testimonials on our website and we share what we have been told by our customers.
Mr. Demond Crump the CEO saw a prototype of the product that was demonstrated for him. Immediately after viewing the demonstration Mr. Crump jumped up and knew this product is about to change the world for women. At that point Mrs. Crump the COO got hold of the basic prototype and put her woman’s touch on it. She took time choosing the grade of material for a super soft feel, the sizes of the different models of Reign and she knew women needed an extra layer of protection against leakage. Mrs. Crump wanted women and young girls to feel comfortable and dry, and that’s the Reign experience. Before we launched we also conducted a feasibility study with a group of women for feedback and this is how REIGN was born. Now here we are 3.5 years later with over 500,000 women having the REIGN experience.
We have begun our international expansion. We will be ready to move into Nigeria, Mexico and Canada in the first quarter of 2023. On the horizon we are also eyeing Jamaica, Trinidad and Barbados. REIGN has moved into the vitamin spray arena as well with 6 varieties. We recognized the challenge many consumers have with pills and capsules so we offered an amazing solution with our REIGN vitamin sprays. We offer Vitamin D, C plus zinc, men’s multi, women’s multi, kid’s multi and keto (for sugar cravings).
Mr. Crump states that he has learned about the silent suffering women and young girls encounter every month using chemicalized sanitary napkins, panty liners and tampons. As a man I had no idea what my wife and daughters were going through like most men. We are just ignorant about women and young girl cycles and if I am honest we don’t put a lot of thought into it, which is totally wrong. Being the Man of my household I should be aware of every challenge affecting my family in every area. Once I became educated, I apologized to my family for my ignorance and have been on the front line ever since pushing education and awareness of the devastating effect these products are having on our women and young girls. You can learn more about our educational and awareness campaign at jfmj.org, follow us @reignpads.

Have you ever had to pivot?
We grew as a company during the pandemic, and we thrived as a business. When most companies were closing and downsizing their business we grew as a company. We experienced what majority of businesses experienced during the pandemic with the increase in cost of raw materials and shipping prices. However, we made a conscious decision not to increase the cost of our products. We understood that we are in the necessity field and women and young girls deserve to have a healthier product that’s affordable. We stayed the course and God blessed us in return.
Be true to principles and stay the course.
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
Think and Grow Rich- A Black Choice by Dennis Kimbro. This book helped us to unlock our mind as young adults to reach for success.
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Image Credits
Mr. Demond Crump CEO and Mrs. Crump COO of Jewel LLC the owners of Reign Premium Sanitary Napkins and Reign Natural Vitamin Sprays
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