Alright – so today we’ve got the honor of introducing you to Demetria Domenco. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Demetria, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At NAIL Clinique, our mission is centered around promoting healthy nails and raising awareness about the importance of nail care. We strive to showcase our unique techniques that prioritize both aesthetics and nail health. Safety is paramount to us, and we uphold high standards to ensure the well-being of our clients and team members alike. Additionally, we place great value on continuous training, as it allows us to provide our clients with the most up-to-date and valuable techniques in the industry. Our key differentiating factor lies in the techniques and products. Each manicure session takes 2 to 3 hours, solely utilizing gel. We face the challenge of conveying the importance of investing more time in manicure services for the sake of nail health. Furthermore, the safety of our clients holds significant importance to us. We ensure thorough disinfection of all equipment, and our instruments undergo a meticulous 4-level sterilization process. Additionally, our salon is equipped with built-in dust collectors, safeguarding our clients and employees from airborne particles generated during nail product filling. We prioritize the well-being and safety of both our team and clients.

Our approach is rooted in our commitment to thorough skin cleansing and the use of gel products to create nails that are structurally strong. Our goal is to achieve nails that look healthy, aligning with the current trend of aesthetic minimalism. We have incorporated this philosophy into our business model, recognizing that traditional methods are no longer adequate. Rather than opting for manicures that appear unnatural, we prioritize a natural aesthetic with hints of elegance and flawless execution. We strongly believe in the significance of employing non-toxic, fume-free, and chemical-free practices in the salon.
Another distinctive aspect that sets us apart in the industry is our product selection. We exclusively use European gels, as we trust the stringent health regulations and safety standards in Europe. We understand that each client necessitates a customized approach, as every individual possesses a unique nail structure. It requires profound knowledge to select the appropriate products for each person. Continual training is another aspect that differentiates us. We heavily invest in acquiring classes to stay updated with the latest European trends and techniques.
In addition to providing exceptional nail services to our clients, NAIL Clinique is proud to offer comprehensive training lessons for nail technicians who are eager to elevate their skills and learn our unique Dry Manicure Technique. We believe in sharing our knowledge and expertise with fellow professionals, empowering them to provide top-notch services and excel in their careers. Our training programs are designed to equip nail technicians with the necessary skills and insights to deliver exceptional results while upholding our high standards of safety and nail health. Join us on this journey of continuous growth and professional development in the nail industry.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Demetria, and I am a 27-year-old woman born in the Republic of Moldova. I am happily married and a proud mother to a wonderful baby boy. My passion for nails started when I was in third grade. I vividly remember the day my teacher walked in with stunning aqua blue sculpted nails adorned with intricate gold details. The excitement and curiosity it sparked within me were unforgettable. From a young age, I began collecting regular polishes and practicing at home. At 17 years old, I did my first client’s nails. However, I attempted to move away from my passion and focus on other opportunities that promised greater financial rewards. I even moved to Denmark and enrolled in a prestigious university to pursue a bachelor’s degree and seek career happiness.

During my time at university, someone noticed my nails and asked if I could do their nails. Instantly agreeing, I realized that nails were my true obsession, and I could no longer run away from it. I continued to educate myself and take pride in my journey. Through my schooling, I gained valuable knowledge in marketing tools, which helped me lay a strong foundation in business aspects and equipped me with the necessary skills to start my own business. My student years were challenging as I worked two jobs and couldn’t fully dedicate myself to studying. The high cost of living in Denmark made it necessary for me to work part-time to make ends meet. However, this period shaped my work ethic and taught me resilience.

After moving to the United States, I struggled to understand the methods and practices of nail salons in the area. This led me to believe that it would be a great opportunity to showcase my skills to the community and educate as many people as possible about the dry manicure technique. Within three years of living in America, I am proud of my accomplishments. In my first year, I was so busy that I barely had time for a snack. For over two years, I reached maximum capacity without losing a single client. With a genuine desire to help more clients and provide nail technicians with an incredible work environment, I opened my own salon.

The salon is thriving, and due to our high demand, clients must follow a certain protocol to secure an appointment as every available spot is precious to our limited time. Alongside the success of our salon, I have successfully trained students from different states, including Tennessee, New York, Texas, Kansas, Russia, Ukraine, as well as online students from Moldova and Denmark.

How did you build your audience on social media?

In my industry, social media holds the key to success. However, it’s important to recognize that the ultimate goal is not just gaining followers, but rather delivering value to your target audience. It all begins with a clear purpose and a touch of obsession. Building a presence on social media requires dedication and hard work. No one will pay you solely based on the time you spend creating content, but the payoff comes in the form of organic followers and potential clients. I’ve discovered that discipline and using a high-quality camera can make a significant difference. This entails understanding and adapting to the platform’s algorithm, producing top-notch visuals, and maintaining consistency in your content approach.

Can you talk to us about how your funded your business?

Regardless of the circumstances, saving money is always a challenge in life. I dedicated myself from 8 AM to 9 PM, 7 days a week, motivated by a clear purpose. It may sound cliché, but understanding why I wanted to save acted as the driving force behind my efforts. I didn’t rely on a business loan or external financial assistance, and in retrospect, I can confidently say that it was the best decision I made.

Contact Info:

• Website: https://nailclinique.glossgenius.com/about
• Instagram: @kcity.nails