We were lucky to catch up with Demetria Cass recently and have shared our conversation below.
Demetria, appreciate you joining us today. Let’s jump to the end – what do you want to be remembered for?
Sing That Sh*t has been designed to bring joy, creativity, and laughter to its users. Our product is inclusive to everyone who loves music and community, regardless of their preferred genre. Our rules are flexible, allowing players to customize the game to their liking.
We have also fostered a culture within our company that encourages our team members to explore their creativity and pursue their professional interests. We have created positions that enable them to enhance and experiment with their skills. As a company, we strive to create positive experiences for both our team and our consumers, and we hope our legacy reflects that.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hey there! I’m Demetria, your friendly neighborhood social worker, and I’m also a huge fan of game nights and music! I had a burning desire for a game that combines these two passions of mine. So guess what? I didn’t sit around waiting for someone else to make it happen. Nope, I took matters into my own hands and created something truly remarkable back in November 2021. Introducing Sing That Sh*t, the card game where music and word association collide to bring you an unforgettable time.
Let me break it down for you. Sing That Sh*t offers not just one, but two epic modes: song title mode and lyric mode. Each card proudly displays a word, and here’s the challenge: you and your fellow players have to recite lyrics or list song titles that feature that very word. And that’s not all. To keep things thrilling, we’ve set a 10-second time limit. Get ready for a rush of excitement! And hey, if your opponent thinks they can get away with making up lyrics or titles, well, you can challenge them too. It’s all part of the game.
What makes Sing That Sh*t even more fantastic is that it’s designed for absolutely everyone. You don’t need any prior experience—just bring along your desire to have an absolute blast. We’re bursting with pride for creating such an inclusive and enjoyable product.
Curious to know more about us? Head on over to our website at www.singthatsh-t.com. Oh, and don’t forget to connect with us on social media too: you can find us everywhere @singthatsht. Let’s keep the fun going!
Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.
Our journey through the manufacturing process was an adventure of learning and growth. We embarked on this path with zero experience and no clue where to begin. Our first steps involved diving into the world of physical design, meticulously researching the standard size of a card game. Once we honed in on the perfect look for our box, we set out on a quest through business-to-business marketplaces, in search of game manufacturers. With free samples and smaller minimum orders as our criteria, we carefully narrowed down our options. Multiple quotes were requested, allowing us to grasp the average price range in the market. Eventually, we made the bold choice of selecting an overseas manufacturer, despite the timezone difference causing a few sleepless nights. After receiving samples, we scrutinized them closely, seeking a company that not only met our quality standards but also possessed the patience to guide us through the process.
To our surprise, once production was complete, we were met with a shocking revelation—shipping costs almost matched the production expenses. This revelation emphasized the importance of requesting shipping estimates from the outset. Furthermore, we discovered that when shipping via freight, tracking became an elusive luxury. The process was undoubtedly nerve-wracking, but every bit of tension was absolutely worthwhile. This experience pushed our limits and tested our resolve, resulting in growth and satisfaction.
We are currently a member of a collective of game creators, where we come together as a support group to assist and mentor aspiring newcomers. Our aim is to spare them the struggles of starting from scratch. Remember, there’s no need to hesitate when seeking help and discovering your community.
Do you have any insights you can share related to maintaining high team morale?
At our team, we believe in making everyone feel included. We value the unique perspectives and contributions of each person and ensure that everyone has a say in every decision we make. We know that everyone has something valuable to offer, especially when it comes to social media and exploring new ways to reach our audience.
We also think it’s important to celebrate the small successes along the way. That’s why we always find a reason to have a game night or throw a little party. It’s all about having fun and enjoying the journey together!
Contact Info:
- Website: www.singthatsh-t.com
- Instagram: singthatsht
- Facebook: www.facebook.com/singthatsht
- Linkedin: https://www.linkedin.com/company/sing-that-sh-t/
- Twitter: singthatsht
- Other: www.tiktok.com/@singthatsht