We’re excited to introduce you to the always interesting and insightful DeMarco Dickerson . We hope you’ll enjoy our conversation with DeMarco below.

Hi DeMarco , thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

I originally created this brand after having many run ins with the word “iconic.” I was literally hearing it every-where. I took it as a sign, put it in my design and the rest is history. I believe that the word “iconic” is one powerful word. When I think about the word “iconic,” I think of some of our current role models like LeBron James. Michelle Obama, Simone Biles, or even Patrick Mahomes. But when I think of what it means to be “Forever Iconic.” I think of some of our greatest Civil Rights Activists, like Dr. Martin Luther King Jr., Malcolm X, and even Rosa Parks. Being Forever Iconic is more than just a name, but it is in fact a lifestyle, and I developed this idea of the brand from some of the legacies left behind from some of our greatest contributors to American history. To shine for an eternity was just a way of letting people know that we are looking to have an everlasting impact, and in order to have this impact, it is important to increase your impact simply by staying true to yourself, and being yourself.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As you all know my name is DeMarco Dickerson I am the CEO and founder of Forever Iconic Clothing LLC. When the world had stop and I was getting ready to start my professional career as well as finishing up my degree I was working on a project where I had to create a logo or a business plan. In the process I was showing my dad all the logos I made and I showed my original logo that I had for my brand. He said I’ll put that on a shirt. From that moment the rest was history. Forever Iconic is a lifestyle brand based out of Detroit, Michigan, that focuses on providing premium apparel such as hoodies, shirts, hats as well as other clothing we can think of to the world. With our sleek innovation and creativity, we have the community continuously anticipating the latest drop. Outside of clothing, we also specialize in graphic design, as well as photography, and videography editing. I’m just really proud that I was able to start something outside of basketball and was able to take a brand I created with me on my basketball journey. As of right now though, we have set back since I have been playing basketball all over the world but I assure you that we will bring unique and premium quality clothes and design from around the world. We know that we can truly imprint our name in the history books with your contributions and assistance to the brand. As founder of Forever Iconic Clothing LLC, we believe that being iconic is one thing, but to be Forever Iconic is to shine for an cternity.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The lesson I had to unlearn or break a bad habit of was over complicated things and understanding that simple things can go a long way. During my basketball career, I was always told I was very flashy and had a creative style of play on the court. Once I got into the creative side of things, I always would think of ways to make my work resemble my creative personality. I was fortunate to have a group of friends that reminded me it is okay to keep things simple, and that being simple is key. That advice helped me become a better designer. Simple is better.

What’s been the most effective strategy for growing your clientele?

The most effective strategy of growing my clientele is through the world of basketball. Being around professionals, playing in Europe, and meeting people allowed me to create a fan base that I believe will take this company to new heights. This also allowed me to understand the social media side of the business as well.

Contact Info:

• Website: https://shopforevericonic.com/
• Instagram: Showtime.marco2
• Facebook: DeMarco Dickerson
• Linkedin: https://www.linkedin.com/in/demarco-dickerson-83b99b193
• Twitter: Showtimemarco2
• Other: Business social media: IG: forevericonic.clothing Twitter: FIapparel Facebook: forevericonic.clothing

Image Credits
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