We caught up with the brilliant and insightful Delon Jones a few weeks ago and have shared our conversation below.
Delon, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
What i have noticed over the years, in the automotive industry the options for the people that have bad credit have limited resources. Most large dealer groups consider it a big risk to try and offer programs for high interest loans. So they stick to the model of if you don’t qualify for a conventional auto loan we can’t help you.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I started selling cars in 2001 at Graham ford. How i started helping people with bad credit is actually kind of funny. I had a lack of customers and i said to my self something has to change, If i’m gonna keep doing this i need to get customers. I made a flyer and started passing them out at barbershops, Walmart, tanning salons. ETC. I started getting a lot of calls and sold cars to keep my job. then from doing it for so many years i became know has the bad credit car guy with my site columbuscarcredit.com
We’d love to hear a story of resilience from your journey.
In the fiercely competitive world of auto sales, standing out is crucial. Many salespeople at car dealerships often feel frustrated when sales are down, and they
yearn for better support from their dealers. I’ve been through this too, but I’ve
learned how to overcome these challenges with three key steps that have
propelled me to become one of the top salespeople in the state of Ohio. Let’s dive
into the first step, “The Business Within a Business.”
One of the most effective ways to set yourself
apart in the auto sales industry is by creating a
business within a business. Start by setting up
a click funnel to capture leads, making it easier
to nurture potential customers and convert
them into actual buyers. If you specialize in
selling used cars, consider creating a unique
website, such as “Mike’s Used Cars,” and begin
building your brand around it.
To thrive in this competitive landscape, you must get closer to your customers.
The key is to close the gap between you and your potential buyers. Engage with
them actively and consistently, addressing their concerns and needs promptly. By
being more accessible and responsive, you’ll build stronger relationships, making
customers more likely to choose you over your competitors.
Any insights you can share with us about how you built up your social media presence?
Ride the Social Media Wave
In today’s digital age, a robust online
presence is essential for success in auto sales.
The second key step I mastered is harnessing
the power of social media. By creating
compelling content through videos, pictures,
and engaging ads, you can establish a strong
connection with your audience and let them
know that you are open for business.
Embrace social media platforms like
Facebook, Instagram, Twitter, and YouTube to expand your reach and build a loyal
customer base. Consistently post relevant content that showcases your expertise,
highlights your inventory, and offers valuable insights about the car industry. By
demonstrating your knowledge and passion for cars, you’ll earn the trust of
potential buyers.
Don’t shy away from utilizing social media advertising to target specific audiences.
With well-crafted ads, you can increase brand awareness, generate leads, and
boost your sales. Track your performance metrics and adjust your approach
accordingly to continuously improve your social media marketing strategy.
Building a strong online brand and generating new leads consistently is essential
for any used car salesperson looking to excel in today’s digital age.
Contact Info:
- Website: rocketcarloan.com
- Instagram: car_warrs
- Facebook: https://www.facebook.com/Columbuscarcredit
- Linkedin: https://www.linkedin.com/in/delon-jones-a7750670/
- Youtube: https://www.youtube.com/channel/UCiqbUcOuTaOOLv0jH3gxZRQ
- Other: Conclusion: By following these three key steps – “The Business Within a Business,” “Ride the Social Media Wave,” and “The Power of Giveaways” – you can revolutionize your approach to auto sales and achieve remarkable success in the competitive US car market. As demonstrated by my own experiences, implementing these strategies can transform you into one of the most prominent auto salespeople in your region. Embrace the digital age, establish a unique brand identity, and provide enticing incentives to propel your dealership to new heights. Start implementing these steps today and watch your auto sales soar like never before! Best To You All! Dee Terrnigan P.S. There is an amazing marketing and CRM system designed to help you grow your brand and business at www.bizapp247.com I highly recommend you check it out as soon as possible. It’s amazing and will get you off on the right foot and excel you to the next level fast!