We were lucky to catch up with Delany Giannoble recently and have shared our conversation below.
Delany, thanks for taking the time to share your stories with us today Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?
As a consumer, I have always noticed the small things that businesses have done to say, “we appreciate you.” Small business owners in particular, often are the ones who take special care to personalize and make their product or service stand out.
It may not be the biggest or grandest show of appreciation that I have seen, but a favorite of mine is something that was implemented in a previous position that I held before I started my business. It was standard procedure after every video interview to send a personalized thank you card to our video guest.
It only took 20 minutes of our time. But it was such an added surprise in the mailbox of busy guests, who used their valuable time to join us on our program. This let them know that we appreciated their time and valued their expertise, and it gave them a souvenir, so to speak, from their video appearance.
It was this previous work experience that led to the current practice in my own company.
Now, at Made For More Productions, after every video client, we take the time to sit down and handwrite a note to let clients know their business means the world to us! We receive so many “thank you” from those letters. And it genuinely helps us build a lasting relationship with clients! Maybe, one of our small business clients might start doing the same thing for their clients, and the cycle of appreciation will grow!
Delany, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am the President and Chief Content Creator for Made for More Productions in Orlando, FL.
Since the company was founded in 2020, we have helped clients tell their brand story through the creation of effective video content so they can connect with customers and grow their business. Made for More Productions has continued to grow. From remote clients around the world who send content for editing, to local small businesses who are just starting to make their digital footprint, we strive to tell every story in a genuine way.
My own background: I have had a camera in my hand for over a decade. My professional experience is in video at the Florida Chamber of Commerce. Here, I learned an immeasurable amount about business and marketing. I was able to be on a team that created specific Chamber of Commerce video strategy, and executed high-level branding plans.
Now, Made for More Productions clients know us for our technical video production skills, but primarily for our storytelling skills. Getting the most out of client’s brand stories, and digging to the heart of what customers need to hear.
The very best feedback we were given from a client was, “I’m swamped, I can’t keep up with the new client calls ever since we did our rebrand.” While we don’t want our clients overwhelmed… this perfectly demonstrates the type of growth we hope to create for businesses.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the worst things a marketer can do is sound like a marketer. Your audience KNOWS when they are being sold to, rather than spoken to.
Data points may be wonderful, a product may be the best thing ever, but as a marketer, you can’t just share that. You have to share WHY that matters to an audience. You have to tell a story, and invite your audience into it.
That being said, some traditional marketing relies more on the newest technology, the biggest budget, and impressive sales formulas. However, if you aren’t telling a story, your narrative may be largely ineffective. And not every sales formula works for every client. I have told some of the best client stories with some of the more inexpensive cameras in my arsenal! And some of the greatest formulas have fallen flat for other client brands.
To be an effective storyteller, you may find that storytelling isn’t always black and white. It’s important to approach every story asking why it matters to a client, rather than forcing the brand to fit into a sales formula.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
For Made for More Productions, word of mouth was incredibly important to our initial growth. Word of mouth is still incredibly important! And it accounts for much of our reputation in the Florida video production industry. Clients, and individuals in the industry, view us as a growing production company that always pursues excellence in its work.
- Website: www.
- Instagram: @mfmproductionco
- Facebook: @mfmproductionco
- Linkedin: https://www.
- Twitter: @mfmproductionco
Taken by Delany Giannoble or Christian Giannoble. Chaunte Lowe has given permission to be featured in green screen shot.