We’re excited to introduce you to the always interesting and insightful Dee Rowe. We hope you’ll enjoy our conversation with Dee below.

Alright, Dee thanks for taking the time to share your stories and insights with us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

Recently, I experienced what I believe to be a defining moment in my career as an empowerment coach.

Ever since I quit my previous career in HOA management, I felt the call to do something that fulfilled me while somehow uplifting others. But at first, I didn’t have a clear direction on what that was. I started a couple of blogs, and with that, started building a presence as a content creator on social media to market those blogs. But that still didn’t feel like “it.”

Then, a beautiful soul named Lara reached out to me in the DMs on Instagram and told me she loved my content and that she could see I was trying to be a positive influence on others. She asked if I had considered coaching. I told her I had never thought of myself as a potential coach. She said that based on what she saw, she thought I had what it takes and asked if I’d be willing to jump on a call to chat in more detail. I agreed, even though I was skeptical of the whole notion.

Long story short, I ended up enrolling in a “coaching for coaches” program created by Ali P. Daniel, and as a part of that, I attended an in-person weekend retreat for the “soul sister coaches” currently enrolled in the program. It was held in Alpine, CA the first weekend in November 2023. That is where the magical moment happened.

When I arrived at the retreat, my coaching niche was single moms with a history of dating the wrong people because that was a struggle I had personally gone through and overcome in the past. However, I had been feeling a call in my heart to expand the program to women in general who struggled with feeling inadequate and unworthy because I realized that’s where those bad dating choices came from, and there was a whole lot more I could help people unpack. I was torn, though, because I didn’t want to pivot too soon or abandon my niche and the relationships with single moms that I was building. I was hoping to get clarity about the direction I should take and to feel more confident that I was on the right path for me.

At the time, my programs were also online only, with no in-person component, because, to be honest, organizing an in-person event seemed terrifying. Then, the Scale With Soul Retreat happened.

When I arrived at the house where the retreat was held, Coaches Ali and Jess were warm and welcoming, but when it came time to pick which of the many shared bedrooms I was going to stay in, it triggered traumatic experiences of having no friends at 5th-grade camp and spending the week alone other than forced group activities while trying to pretend I was okay with that. What if no one wanted to bunk or bond with me? Would I be a loner again?

It turns out I needn’t have worried. All the women who attended were accepted, and there was not a “Mean Girl” in the bunch. Those ladies truly are my soul sisters now, and the part of me who was that 5th grader who sat alone all week is healed. But that’s not even the defining moment I’m trying to tell you about.

I had so many breakthroughs during the retreat, but the biggest happened on the final day during an exercise in receiving. During the exercise, each of us took a turn receiving from the other women in the circle. Being in the middle was a heartwarming experience, but it was what I felt when giving to my sisters that held the magic for me. As I was opening myself up to receive the messages I was meant to give the sister in the center of the circle, I felt as though my intellectual mind turned alllllll the way off for the first time in my life. I was a pure channel of energy and messages from the divine source, and it was the best feeling. I was lit up from the inside. Afterward, I did feel tired but not drained, although intellectually, that statement doesn’t make sense to me.

“This,” my soul cried out to me, “this is what you are here to do.” Suddenly, I remembered yesterday’s group somatic breathwork session led by the amazing Brooke Ritchie and the download I received to “be not afraid of my own power,” and it dawned on me. Coaching single moms to see their own divine worth and make better dating and relationship choices was only the start. The real mission is much broader, despite the popular opinion that success in marketing comes from “niching down.” For a moment, I could see the bigger picture from a birds-eye view, and it filled my heart and soul all the way up. It also scared TF out of me, which is how I know it’s something I need to do.

Currently, the Goddess Glow Love Academy is transforming into the Goddess Glow Sisterhood, which I expect to launch in early 2024. The Love Academy programs will remain open for now, but I foresee that eventually, I will close them to focus on the Sisterhood.

What is the Goddess Glow Sisterhood going to be? To be honest, as I am writing this it’s only been two days since that defining moment occurred. I’m still working the details out. But, the bigger picture I saw is a focus on building a community of women who want to connect with their inner divine selves and uplift other women doing the same thing. I see in-person women’s circles and empowerment events. I see all of us awakening and igniting the divine feminine within us, helping to balance out the excessive masculine energy society is currently dominated by. I see thousands of women feeling seen, held, supported, and uplifted while giving that same energy back in return. In short, I see a return to the sacred sisterhood of the past, when the saying “it takes a village” was an everyday, real-life practice. I see a revolution of women who love themselves fiercely, believe that they are worthy AF, and use that big queen energy to make the world around them just a little bit better.

Imagine the impact of the ripple effects of thousands upon thousands of women evolving from “Mean Girls” who compete with one another to a sisterhood that supports and uplifts instead. I have chills thinking about it.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

For those of you who don’t know me yet, I’m Dee Rowe. I grew up in Southern California. I’m fueled by the sun, and the beach is my happy place. But this interview isn’t really about me. It’s about what I create and put out into the world. So, let me tell you about what I’ve created.

Step One: Recognize you have a problem and seek help. Whether you buy the online journal I offer with morning and evening prompts and activities to help you find your balance in life, take the self-guided course that enables you to learn to love yourself again, or sign up for one of my signature Goddess Glow coaching programs, you’ve taken this step.

Step Two: Release mental baggage and old emotional energy holding you back. In this phase, we focus a lot on mindset work. We discover the limiting blocks you’re aware of, thank them for protecting you thus far, and let them go. We do subconscious work to release anything that’s not on the conscious level because any lasting change has to occur in the subconscious mind. Another thing we do a lot during this stage is somatic work, so the body lets go of anything from the past it was storing so you can be free to move forward.

What we DON’T do during this stage is dig up all your past trauma and make you relive it by talking about or re-imagining it over and over again. Yes, we have to find our triggers to work on them, but I don’t believe that reliving trauma is the way to do that.

Step Three: Remember how inherently worthy you are. Here, I lead you through exercises that help you reconnect with your inner soul self. We rediscover the hobbies, activities, foods, and places that bring you joy and redirect your focus to those things. We uncover the unique gifts and strengths that make you a work of freaking art. Basically, we light you up so when you walk into a room, people say, “Look at her. She’s glowing. What’s her secret?”

Step Four: Awaken the divine feminine within. You don’t have to be a “girly-girl princess” to be in touch with your inner goddess, so if you don’t identify with that type, don’t despair. This step will still benefit you. This is about awakening within your heart and soul the energies of creativity, receptivity, abundance, intuition, sensuality, feeling, and nurturing. We also take time to deepen the bonds of the special sisterhood that we’re creating in the program, in our homes, and our communities.

Step Five: Set and enforce healthy boundaries like a boss. No empowerment program is complete without learning the difference between healthy and unhealthy boundaries and how to implement your boundaries like a boss when someone crosses the line. Because, let’s be honest here, enforcing boundaries is hard. Finding the balance between being accepting of others and protecting yourself is hard. But with practice, it gets a whole lot easier.

Step Six: Putting your intention into the universe. This is one of my favorite steps. Here, we dive deep into what you want more of in your life and go through a “practical magic” ritual to set the intention, then let it go and trust that the universe will provide that or something even better.

Some of you might be scared off by the term “practical magic ritual.” If so, don’t worry. This isn’t the movies. We aren’t going to sacrifice anyone or anything, summon any entities, open any portals, or do anything that defies the laws of nature (or the government). We are just going to get really, really clear about what you want and then go through an exercise to bring you to a place of trusting with your whole heart that it will come.

If you want to add a prayer or plea to the deity of your choice, that is up to you and entirely optional.

Also, whether you enroll in a coaching program or purchase one of my online self-help products, all women will be invited into the Goddess Glow community, the sisterhood of women all working to empower themselves and others, growing one beautiful, powerful soul at a time. Because life does take a village, but many of us don’t know where to find one.

Here’s your village. Here are your women, your people, your sisters. All you have to do is visit my website and opt into whatever offer best suits your needs!

What sets me apart as a coach (based on feedback received from those I have coached so far):

* I am easy to open up to and be vulnerable with.
* The conversations feel natural and not awkward or forced.
* I meet clients where they are and don’t guilt trip or use high-pressure “boot camp” style tactics.
* Others appreciate the lack of judgment and open-mindedness they sense in me.
* I bring a calm, grounded energy to sessions that helps encourage openness.
* Intuition often guides me to say precisely what the other person needs to hear at that moment.
* I create a safe space for self-realization and healing to happen. I think this is the one I am most proud of. It makes me feel all warm and fuzzy inside.

What’s a lesson you had to unlearn and what’s the backstory?

The biggest lesson I’ve ever had to unlearn is that worth is earned. It is simply not true, but it’s what I grew up believing.

You see, I grew up in a religion that, although preaching that we are all made in the image of God, also taught that all of mankind is inherently evil, flawed, broken, and unworthy, and the only way to become worthy enough that when you died, God would be able to forgive the imperfections still left in you was to devote your entire life to the pursuit of earning your redemption. Jesus died on the cross for our sins, but in order to take advantage of that, you had to earn your ticket aboard the redemption train. Or that is, at least, how I and many others feel about that church’s teachings.

On the surface, everyone looked clean-cut, happy, and “perfect.” But for many families, the truth was far from perfect. Closets were filled with skeletons no one dared to mention, and toxic behaviors were swept under rugs to be ignored.

As a child in that religion, I didn’t realize it was all an illusion, an act. I thought I was the only one who couldn’t seem to maintain that shiny-happy-perfect exterior that I assumed matched the interior. I thought that I, and my imperfect family, were somehow less than worthy. I believed deep down inside that I was not good enough and never would be.

It was this belief that led to my tendency to abandon my needs to please others. It was this belief that led to my poor choices in friends and partners, causing my heart to shatter repeatedly when I was betrayed or abandoned by a toxic friend or lover. It was this belief that contributed to me spending a decade longer than I should have in a career (HOA management) that I knew drained me emotionally and was wreaking havoc on the cortisol levels in my body.

Unpacking this belief has so far allowed me to marry a person who loves me the way I need to bloom and grow to my full capacity. It’s allowed me to take the leap of faith, quit the job that was slowly killing me, and pursue something that is a financial risk. It’s helping me to level up all my relationships, including family and friends, and even connect better with new acquaintances.

That’s why developing a strong sense of self-worth is a core component of all the services I offer. It is the key that opens the door to everything else that’s good in life.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

I think the #1 most important skill for succeeding in anything is having a fail-forward mentality. This includes coaching in an age where “everyone” has jumped on that bandwagon.

A fail-forward outlook helps us to learn from our missteps rather than playing small to avoid making them and to move ahead with courage. By having this kind of attitude, we can turn our mistakes into resources for growth as opposed to causes for self-doubt. With this frame of mind and a commitment to self-improvement, we can create tangible and lasting results that we can be proud of. This isn’t just a feel-good concept; it is proven to lead to better outcomes over time. I think it was NBA legend Michael Jordan who said something like, “I missed more shots than I made, but the only shots I regret are the ones I didn’t take.”

In today’s perfection-obsessed culture that reminds me so much of the religion I grew up in, I think we’ve come to see failure as a bad thing. The truth is that each failure is one step closer to success if you take the time to learn from and incorporate the lessons it teaches. Failures are the key to our success because they teach us what doesn’t work, and that leads us to what does.

🤯

So, embrace failing. Embrace imperfection. Embrace the messy middle. Because that, my friends, is what leads to greatness.

Contact Info:

• Website: https://dee-a-rowe.mykajabi.com/
• Instagram: https://www.instagram.com/goddessglowbydeerowe/
• Facebook: https://www.facebook.com/goddessglowbydeerowe/
• Linkedin: https://www.linkedin.com/company/goddess-glow-by-dee-rowe/
• Other: Balanced living blog: https://basicbfindsbalance.com/

Image Credits
All images were created using Canva (professional subscription).