We’re excited to introduce you to the always interesting and insightful Deddeh Howard . We hope you’ll enjoy our conversation with Deddeh below.

Deddeh, thanks for joining us, excited to have you contributing your stories and insights. Finding those key vendors can often be make or break for a brand. Can you talk to us about how you found your key vendors?

Well, Alibaba, a business platform for manufacturers and wholesalers, is my go to for most supplies I need for my candles other than the wax, fragrance oil, and wicks. I obtain trusted suppliers by looking at their rating, the reviews, the volume of production, network with shippers, and most importantly price negotiations.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Deddeh (pronounced Deh-deh; Liberian tribal name meaning flight/takeoff). I am a mother, a wife, a nonprofit leader during the day, and a life-long scented candle lover myself. I have purchased candles of different varieties not really understanding how toxic the materials many large and well-branded companies put on the market until I started to do my own research. Paraffin wax, a petroleum by-product created when crude oil is refined into gasoline, is widely used. Over time, I have lit candles that burned half way, to the side, in the middle, or just some that just wouldn’t burn. My love for candles wasn’t dying because it sets the ambience for my relaxation, romance, and special events. As a mom to a toddler, I also no longer had interest in bringing toxic air contaminants into my home. With my newfound knowledge, I set on a journey, reignited and perfected my candle making skill that was acquired decades ago at youth camp.
I started creating my own home candles and melts from 100% natural and renewable soy wax grown and produced in the U.S. I eventually added essential oil sprays with a base of organic and wild crafted witch hazel to my list of at-home hand-poured products.
I now share these gem creations with the world and hope to forever bring to your home and other spaces, lovely fragrances that are refreshing, non-toxic, clean-burning, and overall healthy.
Thank you for your support and love

Let’s talk about resilience next – do you have a story you can share with us?

My business struggled to get loyal customers outside of my base. No matter how I invested in ads and marketing consulting, it still wasn’t helping. Because I enjoy my work, I keep pushing on and every day I feel inspired when one person from a far away place makes a purchase. Business growth isn’t overnight.

What’s been the best source of new clients for you?

Social media. Keep posting that content and cooking up the best products that you can get.

Contact Info:

• Website: www.aromayourway.com
• Instagram: Www.instagram.com/dh_home_fragrances
• Facebook: https://www.facebook.com/DHHomeFragrances/

Image Credits
DH Home Fragrances