We were lucky to catch up with Deborah Rinehart recently and have shared our conversation below.

Deborah, looking forward to hearing all of your stories today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

When I was in school for acupuncture, one of my teachers told us that we might not be successful or turn a profit until our fifth year. That initially scared me, but I knew that if I was going to start this, I needed to be in it for the long haul.

During the first two years of my business, I took it one day and one patient at a time. During the first month I was open, I saw two patients. I slowly realized that just telling people I am an acupuncturist was not going to be enough. I had to learn about advertising and marketing to build a patient load that would pay the rent and grow the business. I chipped away at it, and I am now more confident that the phone will ring, and I worry less. I review the end-of-month sales to gauge my success, rather than counting the number of patients I see each week. For me, that was progress.

The other important thing is to have fun. Sometimes when I feel stressed, I remind myself of why I am doing this. I offer a service that many seek, and enjoying what I do is the ultimate goal, as patients start feeling better.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

.Hello, I am Dr. Deborah Rinehart, a board-certified and licensed acupuncturist offering both aesthetic and traditional acupuncture in Wexford, a suburb of Pittsburgh, Pennsylvania.

I provide a safe and effective option for beauty and wellness, while educating the community about the many health benefits of acupuncture and Chinese medicine. By delivering patient-centered care, I guide you through the healing process, empowering you to take an active role in your own healing journey.

At Willow Tree Acupuncture & Wellness, we offer a unique approach that focuses on holistic health and beauty treatments designed to elevate your appearance and enhance overall well-being—inspired by the ancient wisdom of Traditional Chinese Medicine.

Our transformative services include microneedling, cosmetic facial acupuncture, women’s health care, and traditional acupuncture.

How about pivoting – can you share the story of a time you’ve had to pivot?

In my previous career, I was a registered nurse, and I spent that time in the ICU working with children and adults. I worked with incredibly talented professionals and learned lessons personally and professionally. But the one I carry with me is learning to listen and breathe before I speak.

When I was in the midst of my nursing career, I became quick to react to situations and sometimes spoke before thinking about how it would affect someone. There was a physician whom I admired; he was the leader of his team, and I observed how he interacted with fellow physicians, patients, nurses, and administration.

I realized that a true leader can maintain control of themselves, not take things personally, and prioritize problem-solving over complaining. I had to take a hard look at myself and make changes to be a better professional and a more considerate human being to the people I was working with.

Listening before responding shows leadership and maturity. Understanding, as well, that setting healthy boundaries is essential. Taking time off, getting proper rest, and having a balanced work-life structure were vital to my health. I took this lesson with me into my acupuncture business and understand that health and well-being have many faces.

What do you think helped you build your reputation within your market?

Word of mouth is where many of my patients come from, and it plays a crucial role in growing a business. When patients share their experience with family, friends, or co-workers, it spreads the word about the many benefits of this medicine. Google reviews and social media platforms are informative for patients, providing an effortless way to share with others who are interested in trying acupuncture.

Listening and educating patients empowers them to participate in their health and wellness. Additionally, having a clean and safe space, practicing proper hand hygiene, and maintaining positive energy all contribute to building trust. I want patients to feel comfortable and be able to let go and heal.

Many people are unaware of the benefits that acupuncture can offer in their daily lives. The number one reason people seek acupuncture is pain-related. But, it can also help with fertility issues, hormone imbalances, perimenopause and menopause symptoms, stress management, and natural skin care options with cosmetic facial acupuncture. As a safe and non-invasive treatment, acupuncture is an excellent choice for individuals seeking natural health solutions.

Contact Info:

• Website: https://willowtreeacupuncturewellness.com
• Instagram: https://instagram.com/acupuncture.willow
• Facebook: https://facebook.com/willowtreeacu
• Linkedin: https://www.linkedin.com/in/deborah-rinehart-3a2928102/

Image Credits

LeeAnn K Photography