We’re excited to introduce you to the always interesting and insightful DeAndre Fulton. We hope you’ll enjoy our conversation with DeAndre below.

DeAndre, appreciate you joining us today. What do you think it takes to be successful?

To be successful, one must first define what success means to them. I am successful because everyday I am able to do what I desire for a living. My mind, body, & spirit is present with my purpose. The people around me believe I am in my purpose. I was a workaholic in my 20s. I missed a lot of family functions. I gave my employers all of me because I didn’t know what I actually wanted to do with my life. The jobs I thought I would retire from were the jobs I got fired from. I thought a job represented Security & then you have a side business or side hustle. I was tired of being fired. Tired of waiting until the new work week to tell others what my week was going to be like. I was tired of waiting for others to retire in order for me to get “good days off”. The last time I got fired, I asked God to make it “The last time I got fired”. I’ve been a full time content creator since 2016.

DeAndre, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

DeAndre is the founder of Abstrak Global, a video/audio production company based in Norfolk, Va. DeAndre has 11 years of experience as a videographer and 12 years as an audio engineer. In August of 2017, DeAndre was awarded at the 48 Hour Film Festival for his role as DP in the short film titled “Salon Crashers”. In December 2021, DeAndre was awarded Best Comedy by Kismet Virtual Film Festival for his role as DP in the short film titled “Legend of Walkin’ Wille”. DeAndre was award for the same film by the Black Film Festival of New Orleans for his role as DP in April 2022. Under his leadership, Abstrak Global has partnered with Norfolk Prevention Coalition and the City of Norfolk to produce a Docu-Film focusing on the opioid epidemic. Abstrak Global has shot commercials for the Norfolk Sheriff’s Department as well as the NPC that have been viewed in Regal Cinemas Theaters. Abstrak Global has successfully shot over 1000 videos in 14 states as well as Puerto Rico & Dubai since 2017.

Any insights you can share with us about how you built up your social media presence?

I built my audience during the summer of 2016. I realized there were so many young people making music. Being they were young, assumed they had all attention and no money. I found a few young people who were unknown, but consistent. I shot their videos for cheap while keeping the quality above average as well as making the turnaround time unbelievably fast. This combination alarmed others as they were waiting 2-3 weeks for subpar quality videos. In addition i released a new video or sometimes 3-5 videos everyday from June to August.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn being the “affordable videographer” just to stay busy. When I was ready to go up on my prices, a lot of my clients became discouraged and started looking to other videographers who were willing to compromise their prices. Eventually I would start “firing” my clients once I realized most of them valued cost over quality.

Contact Info:

• Website: Abstrakglobal.com
• Instagram: https://instagram.com/deandrefulton?igshid=MzRlODBiNWFlZA==
• Facebook: https://www.facebook.com/deandre.fulton?mibextid=LQQJ4d
• Youtube: YouTube.com/deandrefulton