We caught up with the brilliant and insightful Dawnisha Smith a few weeks ago and have shared our conversation below.
Dawnisha, thanks for joining us, excited to have you contributing your stories and insights. Do you manage your own social media?
My social media accounts are all run solely by myself. With me wanting to expand my business and add services and products, I do hope to in the future hire someone to run all accounts for me.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Dawnisha Smith, and I am the owner and sole nail technician of Nubian Nails, in Glendale AZ. I have been a licensed cosmetologist, specializing in mail care for 9yrs.
I became interested in adding a skill to my resume while I worked as a housekeeper in 2010. While enrolled in Empire Beauty School, I learned that I had the gift/skill of doing nails. From there, my skills soared. While perfecting my craft,
I held several customer service jobs and also doing nails from home. In July of 2021, Nubian Nails opened its first studio suite.
Discipline is required in this industry. I spend a lot of time away from home, in the shop creating new press on sets for clients and even more time spent online and the computer researching and increasing my knowledge and skills.
I am a huge fan of Young Nails acrylic system. I only use their monomer and also a handful of their cover acrylic. I also use Tammy Taylor and iGel products. I am always open to new suggestions on products to try as well.
My services that are provided range from manicures for toddlers, to acrylic toes. I have a wide range of pedicure services, including a newly added Deluxe pedicure that will include a foot steam (similar to a facial, but for the feet!) Manicure services are an option for my clients that prefer natural nails rather than acrylic full set services I offer.
I set myself apart from other nail technicians by educating my clients about proper nail care and what to look for when /if they decide to patron another salon. I am also known for my amazing customer service, as I am able to make my clients very comfortable with just a single conversation.
My biggest accomplishment has to be opening my studio suite for Nubian Nails. When you decide to patronize Nubian Nails, you will never leave unsatisfied and any concerns they may have will no longer be an issue. Nubian Nails prides themselves on customer service first and quality work most importantly. My brand is to make you always feel like you’re royalty!
What do you think helped you build your reputation within your market?
My reputation I believe was built off of the quality of my work, as well as my professionalism and customer service.
My full sets will last my clients upwards of 4-6+ weeks with little to no lifting.
I always strive to provide the customer service I myself would like to receive. Responding promptly to messages and comments and making sure my clients always leave satisfied.
How did you build your audience on social media?
I’ve built my audience on social media from word of mouth and hashtags on Instagram.
When building your social media presence, always interact with your followers. Engaging with them let’s them know you’re interested in what they have to say and makes the experience more personable to them. Also, be consistent. Make sure you’re creating content to post on a daily basis. Even if you don’t make any sells, have any clients or meet a quota, always advertise your business.
Contact Info:
- Website: Www.nubiannailsphx.com
- Instagram: @NubianNails_Phx
- Facebook: https://www.facebook.com/nubiannailsphx/
- Other: TikTok: https://vm.tiktok.com/TTPd2Wekbh/