We caught up with the brilliant and insightful David Hercenberg a few weeks ago and have shared our conversation below.
Alright, David thanks for taking the time to share your stories and insights with us today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? We’d love to hear the backstory the illustrates how you grew your brand.
Subcontractor and freelancing with other local talent is a great method to collaborate and stay creative. Once they have the proper training and understanding we can work together to document events and find ways to be strategically aligned
David, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Everything from birthdays and baby naming to grave side funeral and everything in between including corporate and family functions.
What’s been the most effective strategy for growing your clientele?
Word of mouth and reputation is huge, AI can also be a powerful tool. Different trends and using video to help brand and market is essential this day in age. Since we create content for other companies when they tag us online and are affiliated it promotes us without having to pay for it which is another great method of showing that we are connected and generating business.
What’s the most rewarding aspect of being a creative in your experience?
One of the most rewarding aspects of working as a videographer is the sense of purpose and understanding that my time isn’t lost or wasted in fact the opposite, it’s documented and cherished and not just by one person it’s multi beneficial for different generations and can provide comfort to people I’ve never met as well as people not even born yet. It’s a powerful tool that I am privileged to be able to wield.
Contact Info:
- Website: https://www.documentedvideo.com
- Instagram: https://www.instagram.com/documentedvideo
- Facebook: https://www.facebook.com/Documentedvideo
- Linkedin: https://www.linkedin.com/in/dhercenberg/
- Youtube: https://www.youtube.com/user/DocumentedVideo
Image Credits
www.Documentedvideo.com