We caught up with the brilliant and insightful David DeLorenzo a few weeks ago and have shared our conversation below.
David, appreciate you joining us today. Can you tell us a bit about who your hero is and the influence they’ve had on you?
It is all about living my passion. It took years in a very commoditized and not that so respected industry to figure out who I was. Once I buckled down and stayed true to who I was and made the industry a part of me and me not a part of it. Life then changed both financially, and with confidence.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
David DeLorenzo is a native Arizonan. He attended college at Arizona State University and graduated with a Bachelor of Arts degree in Marketing. After college David worked for Warner Bros records distributor, which started a 10 year career in the record entertainment industry. While engaged in the record industry, and armed with marketing knowledge, David opened his first marketing company called Diamond in the Rough Promotions.
While building his business, David discovered a niche market that could use his services: the restaurant industry. He developed his current affordable insurance for all sectors of the hospitality industry. David is a dedicated member of Arizona’s restaurant community, constantly staying current on the bar and restaurant industry, marketing to ensure that he is providing outstanding, quality service for restaurateurs.
In addition, David has built a reputation in the industry based on the trust that he will always look to serve the best interest of his clients in both insurance price and coverage. David is a silent investor of four restaurants in the Phoenix metro area. David feels that by traveling to these restaurants and getting his hands dirty he better understands the needs of the restaurant industry and thus, his client.
David is an avid runner and health fanatic. He is a family man at heart and cherishes the time he is able to spend with family and friends. David also enjoys music and science fiction and has a special place in his heart for Star Wars. “For those that need it, make time he will.”
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I am a huge believer in always being present and reaching out. I schedule so many meetings my eyes tend to bleed. That being said people love the time they get with me. Whether that be vendors or clients. I make the time. I have put myself in a position to make sure the paperwork gets handled by the office and people get the full presence and energy I can provide.
How about pivoting – can you share the story of a time you’ve had to pivot?
I made the mistake at one point thinking that I am not enough. When in reality it was the furthest from the truth. Hiring just to hire to think that others could do what I was meant to do. So I pivoted and readjusted who I hired in order to build the business I wanted to build and not what those others wanted. After all it is my company and I was taking all the risks.
Contact Info:
- Website: www.iamthedelo.com
- Instagram: @iamthedelo
- Facebook: https://www.facebook.com/david.delorenzo.5
- Linkedin: https://www.linkedin.com/in/daviddelorenzo1/
- Youtube: https://www.youtube.com/channel/UC1dZjagieHTs5FLcTXFz5cQ
Image Credits
I own them.