Alright – so today we’ve got the honor of introducing you to Dasani Taylor. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Dasani thanks for taking the time to share your stories and insights with us today. Can you talk to us about a risk you’ve taken – walk us through the story?

Starting a skincare business at 17 felt like diving headfirst into an ocean, hoping the world wouldn’t spit me out! But guess what? It didn’t—and I’m still here swimming.

When I launched my skincare business as a junior in high school, I was 17 and knew next to nothing about skincare or entrepreneurship. The biggest risk wasn’t just starting the business—it was pouring every ounce of myself into the unknown. I skipped college, decided to work for myself, and faced the fear of venturing into a saturated market where success felt uncertain.

At the time, I was also considering a future as an accountant, while pursuing my real estate license, unsure of which path would lead to success. Fortunately, my amazing parents were fully behind me, pushing me to chase my dream. But even with their unwavering support, the journey was anything but predictable.

After launching my skincare business, the real unpredictability hit when it was time to figure out my branding and the ingredients. This was a whole new risk. It wasn’t just about having a product—I had to find my lane in a market that already had so many options, and figure out how to stand out in a crowded space. Every decision felt like I was walking a tightrope.
Choosing to go the natural route for my ingredients added another layer of complexity. It’s not just about using clean, natural products; it’s about putting yourself out there and hoping that people actually care about what you stand for. Will they connect with your brand, with your voice, and your mission? That’s the gamble every small business owner takes.
In the end, you’re putting yourself on display, hoping that your audience resonates with your message, your ingredients, and your vibe. It’s like trying to have a conversation with the world, hoping they respond and that you hit the right notes. That connection—if you can achieve it—is where the real magic happens. But it’s a risk every single time.

After four years of pouring my heart into this journey, I can finally say those risks are paying off in a big way! My business is now shipping worldwide, we’ve partnered with Walmart’s Local Market, and I’m even getting mentioned in articles—pinch me, right? It’s like the universe is giving me a high-five for all the late nights and uncertainty. Who knows what’s next? But one thing’s for sure: I can’t wait to find out!

Dasani, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Dasani Taylor, and I create “Treats without the Calories.” As the founder of Everything Solé (so-lay), a proud Black-owned, family-operated skincare brand, I craft deliciously scented body care treats that empower people from all walks of life to feel beautiful in their own skin. Our products harness the gifts of Mother Nature, utilizing natural ingredients that not only nourish the skin but also tell a story of love and resilience.

The spark behind Everything Solé ignited from my passion for delightful scents and a deeper, personal mission: my beloved sister, Danaya, who is non-verbal and autistic, and has battled eczema her entire life. Inspired by her journey, I dove into the world of formulations, researching our unique skin types and discovering the best herbs and combinations that nature provides to help us thrive.

At Everything Solé, we’re committed to creating experiences and memories that our customers can cherish forever—transforming skincare into a joyful ritual that not only enhances beauty but also nourishes the spirit. We want you to know that our mission goes beyond just skincare; it’s about celebrating individuality and fostering a community where everyone feels valued, empowered and welcomed.

How’d you build such a strong reputation within your market?

What helped me build my reputation within the skincare market is a delightful blend of all the right elements. The colors, the desserts, the photography, and, of course, the irresistible smells all play a role. But let’s be honest—nobody has the jiggle like our body frostings! It instantly catches your attention, whether it’s out of curiosity or that child-like sense of wonder.

Our shop is like a candy store for skincare lovers and budding self-care enthusiasts. It’s that exhilarating feeling of discovering you’ve hit the jackpot, and it’s actually great for your skin—not just on paper, but in the results you see. It’s a win-win relationship all around, thanks to our natural ingredients and our different approach to skincare. We’re not just selling products; we’re creating an experience that leaves our customers excited and empowered.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has hands down been connecting with customers at vendor events and expos. There’s something magical about seeing their smiles in person and creating lasting memories together. Human connection is at the heart of my business, and nothing beats the personal touch of interacting face-to-face.

In-person events allow me to be hands-on with my customers, to share my passion, and build a genuine connection that often doesn’t translate as easily online. Although I deeply appreciate the amazing customers I haven’t yet had the honor of meeting in person, I’m always looking for ways to connect with them on a more personal level. That connection, whether in person or online, is what truly fuels Everything Solé.

Contact Info:

• Website: https://Everythingsole.co
• Instagram: @Shopeverythingsole
• Facebook: @Everythingsole
• Youtube: https://www.youtube.com/@everythingsoleco
• Other: Take the stress out of shopping with Everything Solé! We’re offering risk-free shopping just for you: ✨ 1 Year of Free Shipping ✨ $100 Off Your First Order ✨ 60-Day Pay Delay ✨ Free Returns on your first order!

  It’s the perfect time to stock up on our luxurious self-care treats. Use our Faire Direct link for wholesale pricing on all our products and experience the magic of Everything Solé.

  👉 Shop Now and bring the glow to your customers with our treats made from nature’s finest ingredients!
  https://faire.com/direct/everythingsole

Image Credits

Dasani Taylor