We caught up with the brilliant and insightful Darlington Agu a few weeks ago and have shared our conversation below.

Darlington, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

In recent years, the real estate sector has seen substantial upheaval, and it is still changing. The following are a few of the most important trends in the real estate sector right now: Concerns about the cost of housing A lack of affordable housing, according to Goldman Sachs, will cause home values to decline by 5% to 10% between now and March 2024
Slowing real estate deal activity: According to RSM US, real estate deal activity slowed considerably in 2022
Commercial real estate can be flexible: Commercial offices are changing to accommodate collaborative workspaces, advanced technology, and flexible working arrangements
Continuing high mortgage rates: The first few months of 2023 are expected to see high mortgage rates, according to projections
Real estate industry experts forecast a slowdown: After two years of housing market conditions never previously witnessed, real estate industry executives believe that markets across the nation will begin to slow down
New construction markets are beginning to feel the effects of affordability limits
There are a number of significant trends currently affecting the real estate market, including rising home prices, worries about housing affordability, a slowdown in real estate deal activity, high mortgage rates, a predicted slowdown, and affordability restrictions having an impact on new construction markets. In order to make wise judgments about buying, selling, and investing in real estate, it’s critical to keep an eye on these patterns in the years to come.

Darlington, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hey, I’m Darlington. I’m an author, coach, and real estate investor with a devout passion for sharing real estate and financial education knowledge and enthusiasm. I am confident that a secure financial future can be achieved by making informed real estate decisions. To create a positive impact on the real estate market, I built Vision, which is operated by Ownerbacked. Vision is an artificial intelligence-powered real estate consultant that analyzes chat conversations using advanced natural language processing to provide customized real estate guidance and suggestions. Its tailored recommendations on property investment, financing, and management are revolutionizing the way individuals and businesses make informed real estate investment decisions.

What’s been the most effective strategy for growing your clientele?

As a company focused on problem-solving and providing solutions, we employed a number of effective strategies to expand our clientele. One of the most effective marketing strategies was word-of-mouth advertising, which relied on satisfied customers spreading the word about our services to their friends and coworkers. This was accomplished by providing superior customer service, delivering high-quality products, and fostering strong customer relationships.

Social media marketing was an additional successful strategy for expanding our client base. Facebook, Instagram, and Twitter were excellent tools for reaching a larger audience and interacting with prospective customers. By consistently posting informative and engaging business-related content, we attracted followers and developed a devoted fan base. A survey found that over 70 percent of businesses used social media to attract new customers

Finally, we attracted new customers by leveraging our business’s unique strengths, including our expertise and experience. We communicated our competitive advantage to prospective clients by emphasizing our unique value proposition, showcasing our success stories, and highlighting our success stories. We were able to successfully grow our clientele and expand our business through a combination of word-of-mouth marketing, social media marketing, and capitalizing on our unique strengths.

How about pivoting – can you share the story of a time you’ve had to pivot?

In my case, I transitioned from working as a registered nurse full-time to becoming a full-time real estate investor. The transition was surprisingly easy for me because of the type of schedule I had at work as a nurse. Nurses often work 12-hour shifts, which left me with a lot of free time during the week to focus on my real estate investing activities. I had always been interested in real estate, and over time I had built up some experience and knowledge in the field. So when the opportunity arose to transition to full-time real estate investing, I felt confident that I could make the switch.

It took some time to build up my real estate portfolio and get my business off the ground, but eventually, things started to take off. I was able to leverage the skills and knowledge I had gained as a nurse to manage my real estate investments effectively, particularly when it came to dealing with tenants and managing property maintenance.

While my transition from nursing to real estate investing was relatively smooth, I recognize that not everyone may have the same experience. Making a career pivot can be challenging, and there are many factors to consider. That said, I believe that with careful planning and a willingness to learn and adapt, it’s possible to successfully transition to a new career.

Speaking of pivoting in business, another example that comes to mind is Owerbacked, a company that transitioned from a creative finance listing platform to a service-based real estate platform with “Vision”, an AI-driven real estate consultant being their first product. This pivot was driven by a desire to better serve their customers and provide more value to the real estate industry.

The decision to pivot was not an easy one, but it was ultimately the right choice for my business. i recognized that the real estate industry was changing rapidly, and I needed to adapt in order to stay competitive. By leveraging my expertise and experience in the industry, I was able to develop a new product that met the needs of our customers while also allowing us to differentiate ourselves from our competitors.

Overall, I believe that pivoting is an important skill to have in today’s rapidly changing business and career landscape. Whether you’re looking to make a big career change or pivot your business strategy, it’s essential to stay agile, adaptable, and open to new opportunities.

Contact Info:

• Website: https://darlingtonkagu1.podia.com/?fbclid=IwAR0R-X0rjVvSPZYjRpDIDqOTUycHlkUwpgI0erZRzZL2mdmm7wXSnG2mfGk
• Instagram: darlington.invests
• Facebook: https://www.facebook.com/darlington.agu.716
• Linkedin: https://www.linkedin.com/in/darlington-agu-b3133b95/
• Twitter: https://twitter.com/YoDarlington