Alright – so today we’ve got the honor of introducing you to Danyell Santos. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Danyell, thanks for joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I have a deep interest in magic and the tools that we use to manifest our desires. Candles have been used for thousands of years for casting spells, performing rituals and giving protection. Before launching my business, I educated myself and studied in depth to enhance my knowledge in spiritual living in order to create a product that would reach the highest potential for each customer’s personal intentions. I have spent the last two years creating handmade products while investing time into brining new ideas to light as my skills improve.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I believe in intentional living and manipulating our energy to the fullest potential. When exploring the depth of our spirituality we uncover the power that is magic within us. I have an abundance of gratitude to the universe as it has led me to a path that allows me to guide the collective in nurturing their spirit and manifesting their dreams. My inspiration behind Crimson and Flora comes from my childhood, appreciating nature and to finding the beauty in living. My intentions candles are created with all natural products from herbs, essential oils and crystals. The goal behind my small business was to bring a non-toxic, environmentally friendly product that would give an induvial the insight and enjoyment of candle magic. Crimson and Flora offers a list of intention candles that come with instructions so that each customer may connect and set personal intentions for their needs. I offer a variety of candles and self-care products, while taking a unique holistic approach and uplifting the mind, body and soul.

Do you have any insights you can share related to maintaining high team morale?

The best advice I can shed is to maintain an uplifting, kind and charismatic attitude. When business becomes chaotic or negative emotions arise, understand that a peaceful and clear mind will bring resolution to any issue. Start with positive reinforcement!

What’s been the most effective strategy for growing your clientele?

Presentation and motivation have been the most effective ways to increase my clientele. Crimson and Flora is a spiritual small business; therefore, it is important that each customer feels gratitude when making each purchase. Vending is a fantastic way to sell products, but to also connect with customers as the face behind the magical creations. Customers that are shown genuine appreciation are always likely to return!

Contact Info:

• Website: WWW.CRIMSONANDFLORA.COM
• Instagram: www.instagram.com/crimsonandflora
• Facebook: www.facebook.com/crimsonandflora

Image Credits
all photos were taken by myself