We’re excited to introduce you to the always interesting and insightful Danna & Shira Bitton. We hope you’ll enjoy our conversation with Danna & Shira below.
Danna & Shira, thanks for joining us, excited to have you contributing your stories and insights. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?
Truthfully Organize Dwell was founded following a first paid project. It all started when Shira’s client from her previous career spotted how organized she was and said: “please help me get my house in order, I’ll pay you”. We transformed her kitchen and that lead to a few more areas in her home, which lead to referrals of other families in the community. Within a couple of days we decided to dive-in and formed Organize Dwell. We attended many networking events and worked hard on our social media presence, it took about 6 months for clients to spot us on social media or the web and it still feels so rewarding seeing inquires from our website. Today, 4 years into business, we meet new clients both from referrals of past clients or other professionals in the home design industry as well as from the web and social media.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Danna: I have always been fascinated by homes and how people dwell, seeing spaces turn into homes was my true obsession ever since I can remember myself. While earning my Bachelor degree in architecture, and interning at a successful architectural firm I also obtained my real estate license. Upon graduating the school of architecture I started my own practice of interior design and Worked on residential projects in Miami and beyond. At Organize Dwell I get to micro design spaces and craft aesthetically pleasing systems of organization for our clients everyday. Seeing the positive impact it makes on their lives is as good as it gets, every time!
Shira:
From a very young age, I have always been passionate about organizing, aesthetics, and time management. After earning my Master of Science in Communication Disorders I spent a decade working with kids with autism, which taught me the importance of order and organization to increase productivity, promote independency, and reduce behavioral conflicts. After the birth of my second child, I felt the need to pursue my passion for organization and in 2018 Organize Dwell was born. I enjoy helping our clients transform their homes (and lives) into a calm, purposeful, and joyful spaces.
Any advice for growing your clientele? What’s been most effective for you?
Growing a clientele is a full time job, a word of mouth doesn’t happen on its own. Attending networking events and becoming members in networking groups was the key. Knowing your industry and growing a reputation in it, is everything. The first year is crucial and whenever there were slow weeks we put all of our efforts into targeting new clients and expanding our networking circles. If you establish those and promote a social media presence- work will naturally flow in over time.
We’d love to hear the story of how you built up your social media audience?
Building audience on social media is a career of its own. Till today we still run and maintain our IG account ourselves. Sharing what we do as professional organizers can be just as fun as the actual organizing, but it’s also extremely demanding. We like to balance work and personal to keep our audience engaged. Establishing a cohesive profile, presetting your graphics and using high resolution images is crucial. Keep it fun and easy to understand. Give value, tips, inspiration & ideas, be innovative and creative.
Contact Info:
- Website: Www.Organizedwellfl.com
- Instagram: Organize_Dwell