We were lucky to catch up with Danielle Pomaville recently and have shared our conversation below.

Danielle, appreciate you joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Initially, I started using the name “Kindred Light Photography” to promote and showcase my landscape and nature photography. At that time, the name meant that I had a connection to my images through an artistic use of light. When I made the decision to start photographing weddings, I was really conflicted over whether I should continue to use Kindred Light, because it seems to be common practice in the portrait and wedding photography industry to use your own name for your business, with the idea that you are your brand.

After much reflection, I decided that Kindred Light Photography was still a perfect business name. What it means to me today is that I approach each wedding as a member of the couple’s extended circle, aiming to preserve the warmth and connection that defines their special day. The name becomes a promise of not just photographs, but a shared experience that beautifully documents the couple’s journey, casting their love in the most flattering and reminiscent light.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Although I have always felt a creative energy, my journey into photography started with my discovery of a passion for travel. I bought a Canon Rebel as my first digital camera, took my first trip to Colorado and simultaneously fell in love with the mountains and photography. I had wanderlust and a new passion. For a few years, I focused on documenting nature and even took classes to better learn the craft. When a friend eventually asked me to photograph her wedding, that was when I knew I wanted make my landscape photography even more magical by adding a human element.
As a destination intimate wedding and elopement photographer, my focus is on curating authentic images that encapsulate the genuine connection between couples. I specialize in capturing real and unposed moments, allowing unique love stories to unfold naturally through my lens. In the editing process, I bring an artistic flair to combine richness and moodiness, transforming memories into timeless works of visual art.

What’s the most rewarding aspect of being a creative in your experience?

For me, the most rewarding aspect of being a creative artist, particularly in the context of weddings, lies in the joy of crafting art that becomes a cherished part of a couple’s lifelong memories. The images I take on a couple’s wedding day will be treasured by them for years to come. Creating such meaningful art for other people is truly a gratifying and heartwarming experience.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I think the one thing that non-creatives will struggle to understand is the emotional investment in one’s creations can be intense. As creatives, we have a strong attachment to ideas, feel a lot of vulnerability in presenting our work, and have a constant pursuit of improvement as parts of our creative journey. Non-creatives might not fully grasp the emotional rollercoaster that comes with putting a piece of oneself into every artistic creation. The constant struggle with vulnerability and the pursuit of improvement is commonly due to comparing ourselves to others in the industry, which is so different from the strive for success that non-creatives experience in their workplaces. Our deeply rooted connection to our craft makes it difficult to measure success and growth by traditional standards. However, In my opinion, the most important thing we can do in the creative industry is to stay focused on our own art and growth so that we can fairly measure our success against our past selves.

Contact Info:

• Website: www.kindredlightphotography.com
• Instagram: instagram.com/kindredlightphotography
• Facebook: facebook.com/kindredlightphotography

Image Credits
Personal Photo credit to Juniper Woods Photography, edited by Danielle Pomaville