We were lucky to catch up with Danielle Petty recently and have shared our conversation below.
Danielle, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
Being introduced to the NFT and web3 community opened my mind to endless opportunities that can be brought to life in this space. Shortly after realizing the potential of creating a community that is driven to make an impact, we saw the stat that less than 16% of NFT projects are owned by women, so we decided to jump in full force.
When deciding to start our own generative collection, we wanted to find something for our art that anyone could find identity behind, wether you are deep into the crypto space, or have no idea what an NFT even is. Which is what led us to the idea of the 90s. Because not only were many of us born in the 90s, but the 90s is when a major tech boom happened and our generation was at the forefront of it all.
We got to experience living in simpler times, playing outside until the street light would come on, but at the same time we were the once leading the force in implementing this new technology into our day to day lives. And now we are doing again, so we decided to pair the feel good nostalgia of the 90s with the fun an exciting new technology that is the NFT and web3 space to create the 90s Babes.
NFTs designed by women. Celebrating women. Benefitting women. Empowering women. Women with the grit, grace, and guts to capitalize on this new digital opportunity. The same generation of women who’ve been here, leading the digital charge all along.
With our brands mission to uplift, empower, and onboard more women and non-binary people into the NFT space. And we firmly believe that in order to do so, it will start with awareness and education. And one of the things we love the most in web3 is the opportunity it provides, and the ability to take your skills and passions and build them into sustainable revenue streams.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My names Danielle Petty and I am the Owner & Chief Operating Officer at Digital Radar, the Co-Founder and Creative Director at the 90s Babes NFT and a mom to the worlds coolest four year old.
I have always had a passion for technology and majored in Computer Science set on learning web development. I pivoted to marketing where I ended up working at Google for several years before leaving to launch my own marketing agency back in 2017. Digital Radar is a marketing agency focused on going against “marketing-as-usual” and delivering visible results. And as of 2021, I dove head first into the web3 space learning about blockchain technologies and NFTs.
Alongside my business partner, Steven Neigut, we formed the 90s Babes, a 10k generative NFT collection that celebrates our history as agents of change with the goal of uplifting, empowering and onboarding more women into the web3 space.
NFTs designed by women. Celebrating women. Benefitting women. That pair the feel good nostalgia of the 90s, with the exciting new technology of NFTs.
We spread awareness of NFTs through social platforms and speaking at live events, hold space for important topics on Twitter Spaces and through medium blogs, and help new users onboard into the NFT space in a fun and safe environment. Wether you are deep into crypto and web3, or you’ve never heard about NFTs before, we aimed to create a project that could bring a community together from all walks of life to reminisce in the nostalgia of simpler times.
I am incredible proud of the project we have build and the community that has developed alongside it. We are working tirelessly every day to deliver on our mission and to empower women through NFTs. We recently rolled out an educational webinar series where we will help spread an understanding of the basics and are working next on our workshops for the 90s Babes holders community. These workshops will allow holders to find ways to earn income and build careers in the web3 space.
How’d you build such a strong reputation within your market?
The web3 space is still so new and evolving everyday. And one of my favorite things about the NFT and web3 community is that people are encouraged to be authentic and to bring their true selves to the table. Having worked in marketing for years and customer service roles before that, I had gotten very used to ‘putting on a show’ or having to talk or act in a certain manner that was less than authentic for me. However entering into the NFT space I quickly realized that everyone encouraged each other to be fearlessly themselves. Which is what I have done and by being vulnerable, sharing my experiences and challenges I’ve overcome, I have been able to build a reputation and form deeper connections than ever before.
Do you have any insights you can share related to maintaining high team morale?
In the web3 space things move insanely quick and time operates differently. This can be a strain on employees and team members at times because it feels like there is never a chance to pause or breathe. One of the top things I try to recommend to anyone on our team is to prioritize mental health, take time to rest, relax and reset, as well as to work on finding a balance. Not only will this help avoid a burn out but this can be the foundation upon which the most productive work session can take place. In addition, I feel that team members need to be reminded that their hard work matters and their role is important to the overall success of the business. We work so hard day in and day out and need to remember how important the work is that we are doing. And lastly I work alongside my team and they can see that I am also putting in the same energy and effort into building our brand as they are.
Contact Info:
- Website: https://90sbabesnft.com/
- Instagram: https://www.instagram.com/90sbabesnft/
- Facebook: https://www.facebook.com/90sbabesnft
- Linkedin: https://www.linkedin.com/company/90s-babes-nft
- Twitter: https://twitter.com/90sbabesnft
- Youtube: https://www.youtube.com/channel/UCVvSadZEIm2sLpq1BziNLlw
- Other: Mint a 90s Babes NFT: https://www.dropspace.art/collection/90s-babes Join our community on Discord: https://discord.com/invite/KXRVwDTPxk Buy or Sell a 90s Babe on OpenSea: https://opensea.io/collection/90s-babesnft Read our blogs on Medium: https://medium.com/90sbabesnft