We caught up with the brilliant and insightful Danielle Fewings a few weeks ago and have shared our conversation below.

Danielle, thanks for joining us, excited to have you contributing your stories and insights. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

Going into business with a partner is and has been the biggest risk we’ve taken. Jason and I came from different backgrounds, me having run a business independently for many years and he had a very full time job. We came together through one idea and built from there. It took a lot of trust and willingness to get to know each others strengths and weaknesses in order to fully be able to work together. We had to be committed to building each others strengths up and pushing each other work through areas of growth opportunities.

We continue to focus on building the foundation for our business, which is the relationship we have with each other. Our commitment to that foundation is what makes the risk associated with having a business partner easier to navigate.

Danielle, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We have two digital marketing agencies, Elevated E-Commerce and Elevate Media House.

Elevated E-Commerce is a boutique agency that focuses on paid advertising for e-commerce stores. We support women’s online boutique retailers with Facebook and TikTok ads. What sets us apart is that we keep it simple for clients, keeping it pretty hands off for them by making use of existing content they’ve created for ads. Additionally, we have a straight forward pricing model with no hidden costs or commissions associated with running ads. We go above and beyond with offering tips, tricks and solutions to increase their organic marketing, as we believe that is vital to the success of the paid advertising model. Because of this, our reputation in the online women’s boutique network is extremely positive with a month wait to book a consultation with us.

Elevate Media House offers digital business placement for real estate professionals, helping them establish their brand identity online. By building their Facebook, Google, Zillow and Realtor.com profiles, we free up the real estate agents time to do what they do best, which is managing their day to day client needs. We are cost effective and offer a personal collaboration with the realtors, which allows us to best represent to be found online by their ideal clients.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Knowing your ideal client and showing up in places where they consume their social media with content that delivers value to them. For example, with Elevated E-Commerce, our ideal client spends a lot of time in Facebook groups sourcing tips, tricks and community so that’s exactly where we should up delivering content.

We preach ideal client all day long, encouraging everyone to be super clear on who that is. We press that “everyone” is not the right answer because when you try to speak to everyone, you really speak to no one.

Can you tell us the story behind how you met your business partner?

Initially, we met through a mutual friend, then Jason reached out to me to ask for help about building his social media because he wanted to become a motivational speaker. Through those conversations, came the idea for Elevate Media House and how his strengths could enable Elevated E-Commerce to scale. Additionally, we discovered that we have a similar work ethics, similar goals and dreams.

Contact Info:

• Website: www.elevated-ecommerce.com
• Instagram: www.instagram.com/daniellefewings
• Facebook: www.facebook.com/elevatedecommerceconsulting