We were lucky to catch up with DANIELLE CUCCIO recently and have shared our conversation below.
DANIELLE, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?
Meet Danielle Cuccio, CEO/Founder
As a celebrity yoga instructor and a licensed esthetician, Danielle learned about the value of achieving balance in one’s personal and professional life, and the effects it had on one’s skin and overall glow. This became the foundation for the creation of Cuccio Somatology — a multi faceted approach to the study of the body and the development of inner and outer beauty through wellness + self-care.
Today, Danielle is the CEO of Cuccio Somatology, one of the fastest growing, women-led beauty businesses with a global reach of over 120 countries. Her vision is to continue to bring new and innovative self care products to people’s homes and to define the principles of today’s Wellness category.
“I realized that my fellow yogis were walking out of classes with a glow that no facial could ever give…”
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It was merely the foundation of a broader yoga-based business: the Cuccio brand was born out of the relaxing experience she created for her clients. Since 2011, she has been bringing her healthy living tips, yoga exercises and recipes to a much wider audience with her health blog, The Beauty Blender, and she also spent around two years liaising with top chemists in California, before launching her business Cuccio Somatology in 2016.
OUR PRODUCTS
Yoga-wellness brand, Cuccio Somatology, is a simple and harmonious way to help enhance your daily experience and life.
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Representing a new approach to health and wellness through full body awareness, Cuccio’s products are formulated with the finest ingredients with a unique awareness of the importance of mind, body and spirit to help you achieve balance and tranquility in your life. All products are made as natural as possible and can be applied to the skin, not harmful to the body.
THE TRUTH TO TRUE BEAUTY:
“Beauty comes from the inside out.”
We are proud to have delivered our products to over 1 million customers to ensure product quality.
Human beings are a complex integration of three components: body, mind and spirit.
Beauty comes from within and from healthy choices we make on a day-to-day basis for all three.
We now have a new Botanicals line which brings the beauty of nature into your home and into our products. We wanted to create a line that was aesthetically beautiful both inside and out. Using clean ingredients that are made in our solar paneled lab, the products are stunning and take you to a relaxing place using aromatherapy.
DANIELLE, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
See last slide. :)
Can you share a story from your journey that illustrates your resilience?
Starting a business can take many years. It’s a lot of hard work. As a entrepreneur I am continuing to learn, persevere and grow. One of my favorite analogies is this story below.
The Chinese Bamboo Tree
To plant this tree you had to water the seed for years. First year, no growth. Second year, no growth. Same goes for the third and fourth years. But on the fifth year, this tree shot up 90 feet.
The analogy is that it takes hard work and you don’t see the results over night. You have to continue to work on yourself and your business. It’s a lot of “Nos” at first. You have to keep going to get the “Yeses”.
How did you build your audience on social media?
I have been doing social media since the start of Instagram and before that I had a successful blog, The Beauty Blender. I love social media and all of the people I have met over the years. From single life, to married life to me having children and my business… It has been there through it all. It’s fun to stay connected to my customers, followers and friends through all of it.
Contact Info:
- Website: www.cucciosomatology.com
- Instagram: www.instagram.com/daniellecuccio
- Other: www.instagram.com/cucciosomatology