We’re excited to introduce you to the always interesting and insightful Danielle and Amanda. We hope you’ll enjoy our conversation with Danielle and Amanda below.
Danielle and Amanda, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
During some of the darkest days, we found light through the comforts in our home. We’ve always been big believers of crystal energy, and we wanted to offer some of that support into our community.
Each one of our products has an emotional meaning behind it. Whether it be to “find your inner goddess”, “celebrate your pride” or “spread peace and kindness”.. to us, everything we do must have a purpose
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
We are a hardworking entrepreneurial couple that live in the Greater Toronto Area with our 14 year old daschund.
after many long months of living through the pandemic, we wanted to spread love to our community by sharing some of our most beloved things; candles & crystals.
francis & meyer collective was born with the hopes of bringing light into people’s homes,
literally and energetically.
together, the three of us work together to put our love and positive intentions into every aspect of our brand.
We started with candles, and have expanded into crystals, jewelry, home decor and more.
It’s been a natural progression, as we always follow the direction of our passions.
We love connecting with our customers, hearing their stories and helping them find the right product for them.
How did you build your audience on social media?
Just like everyone, we started out small. We built an instagram platform and litterally shared a picture of a candle and said “look what we made!” Slowly, our friends and family were ordering and our numbers grew.
Connection and confidence is key to creating a large community. We welcome building business relationships with other companies, and any time we can connect and create it’s a win for us.
Our advice for growing your social media would be to stay passionate and open minded.
When you are passionate about your product, the content will flow.
It’s important not to doubt yourself. If you create a post, reel or story and you over-think sharing it, you audience will never connect with that authentic part of you.
When in doubt, share!
We like to look at our following as a large group of friends. We all have similar interests, learn from eachother, and support eachother.
Remaining open-minded is also a key factor. There is not only one way to share, there are hundreds. If you don’t get many interactions on every piece of content that you post, that’s OKAY.
Your goal is to share and inspire, not to receive likes.
When the praise does eventually come, it’s that much sweeter.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
We’ve had to unlearn many lessons. One of the top societal lessons that comes to mind is that we have to be something defined when we grow up. Most kids would answer: doctor, teacher, marine biologist, lawyer, etc.
We are unlearning that we have to BE one thing. We all fit into multiple categories and we can be anything and everything.
We can follow whatever our passion is, make a business out of it, and be our own bosses.
We can travel, and eat, and play, and dance, and create.
We can BE ourselves and follow the journey that life takes us on.
As long as we believe that, it’s true.
Contact Info:
- Website: francisandmeyercandleco.com
- Instagram: @francisandmeyer
Image Credits
jessica douglas photography