Alright – so today we’ve got the honor of introducing you to Danielle Allen. We think you’ll enjoy our conversation, we’ve shared it below.
Danielle, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The idea for Royalty Accounting firm was born out of years of experience working with the Department of Revenue, where I held various positions. In those roles, I spoke with hundreds of business owners daily, enforcing the tax laws of the State of Florida. The types of calls I received never varied much—whether from small startups or large corporations, they all shared a common struggle: a lack of education and guidance.
I saw firsthand how these business owners relied heavily on people they trusted, hoping for guidance that would help them remain compliant with the Department of Revenue. Unfortunately, many were misguided, leading to unnecessary penalties, the opening of accounts they didn’t need, and an influx of intimidating letters from the Department of Revenue. I could hear the frustration, fear, and overwhelm in their voices as they navigated these challenges.
It became clear to me that there was a significant gap in the market—a need for a firm that could serve as a reliable source of education and guidance for business owners, helping them understand their obligations and stay compliant without the stress and confusion that so many were facing. I wanted to be that voice of reason, someone who could demystify the complexities of tax law and give business owners the confidence and knowledge they needed to succeed.
The logic behind starting Royalty Accounting Firm was simple yet powerful: if I could prevent even a fraction of the frustration and penalties these business owners were experiencing by providing accurate, accessible guidance, it would be a worthwhile endeavor. What excited me most was the opportunity to make a tangible difference in their lives and businesses, offering a unique approach that focused not just on compliance, but on education and empowerment.
This was more than just a business idea; it was a mission to change the way business owners navigated the complexities of their financial obligations, ensuring they could focus on what they do best—running their businesses—while leaving the rest to someone they could truly trust.
Danielle, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m the CEO of Royalty Accounting Firm, a single mother, and a serial entrepreneur with several businesses under my belt. My journey into this industry was somewhat unexpected. I initially applied to the Department of Revenue, hoping for a better career to support my family, not fully understanding what I was stepping into. However, once I was in, I immersed myself in the world of tax laws, regulations, and financial management. I researched extensively, learning how these aspects impact the community, and quickly realized there was a significant need for accessible, accurate financial guidance.
At Royalty Accounting, we offer a comprehensive range of services tailored to business owners. We manage finances while also teaching the fundamentals of financial management, offering bookkeeping services, individual & business tax services, and assisting with business formations. What sets us apart is our commitment to education—I offer DIY courses that empower entrepreneurs to handle aspects of their business themselves until they’re ready to invest in professional help.
I understand that many startups can’t afford essential services like bookkeeping and accounting right away, so I’m here to show them how to manage these areas effectively until they can. My goal is to remain a valuable resource for those who are serious about compliance, growth, and scaling their business the right way.
What I’m most proud of is creating a space where business owners can find the support they need, whether they’re just starting out or looking to expand. I’m always open to new clients, particularly those willing to invest the time and effort to take their business to the next level. At Royalty Accounting, we’re not just about numbers; we’re about empowering you to succeed.
What do you think helped you build your reputation within your market?
What helped me build my reputation in the market was simple: doing good business. When I first started out, I relied on the support of friends and family, who then referred their own networks to me. Remarkably, 90% of my client base has been built through word-of-mouth referrals. This speaks volumes about the trust and satisfaction my clients have in the services we provide.
We place immense value on these relationships and take great care to nurture them. Providing excellent customer service is at the core of our operations—we are always available to our clients, and we pride ourselves on being transparent and approachable. This commitment to doing good business, combined with the strong relationships we’ve built, is what has truly set us apart in the market.
Any insights you can share with us about how you built up your social media presence?
My advice for building a social media presence is simple: just start. Your content doesn’t have to be perfect, but it does need to connect with your target audience. Consistency is key—keep providing material that speaks directly to the people you want to reach. Remember, what works for others might not work for you, so focus on what aligns with your brand and goals.
I recommend starting with boosted posts until you’re ready to dive into Facebook ads. Building a social media presence takes time; it doesn’t happen overnight. Engagement is also crucial—like and share posts that interest you, leave thoughtful comments on others’ content, and always respond to comments on your own posts. This interaction helps build relationships and keeps your audience engaged with your brand.
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