We’re excited to introduce you to the always interesting and insightful Daniella Green. We hope you’ll enjoy our conversation with Daniella below.

Alright, Daniella thanks for taking the time to share your stories and insights with us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Corporations are pushing for “diverse leadership” but they’re not making the connection and fail to connect to diverse leaders. Companies like Wells Fargo failed by assuming that “just interviewing” black senior leadership applicants was them being diverse. When indeed it was not. The outcome? Prestigious investors like Warren Buffet and many investors have pulled out of any dealings with Wells Fargo. Even worse, the media coverage of them being out of touch has led many executives in the organization to lose their jobs and ruin their professional brands in the process.

When I advise C-suite executives on this topic I speak in terms of what matters to them and what impacts them directly. That is the bottom line! ESG Scoring can determine that so I start there. I start with ESG scoring because diversity & inclusion makes up for the “S” in ESG. The “S” means social. The more your leadership looks like your consumers the more likely you are able to build genuine connections built through authenticity.

A corporation’s market impact directly affects revenue and standing in the marketplace in comparison to its competitors. If you hire more women, black leaders, Latina leaders, etc. the more likely you are able to really connect with diverse racial groups and build customer loyalty and trust. This is done through a company’s messaging, communication style, and marketing. Because people buy and connect to brands that feel real to them. Also, you are less likely to have social “faux pas” that kill your creditability with customers. Not too long ago H&M had to spend millions of dollars communicating their “apologies” for putting a black little boy in a shirt with a monkey on it. Now having black leaders or a more diverse team that type of cultural offense never would’ve happened.

On the flip, companies like Target, Ben & Jerry’s & Amazon saw huge spikes in sales & customer loyalty when they publicly stood behind the George Floyd protests. They not only saw more money but they made real connections that built trust with their culturally aware social efforts.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I worked my way up the ladder in corporate America into executive leadership by age 28. From there I left to start my own consulting firm because I saw the disconnect and lack of diverse leadership in oil & gas. So I coach minorities who are seeking to move into leadership and those who are new to senior leadership on their negotiation skills, LinkedIn, Executive style resume, how to interview for leadership roles, and helping them to eliminate “imposter syndrome”.

This is a passion for me because so many women get stuck and don’t realize or know that there is a demand for their skills and leadership. Most importantly I get to impact my clients’ earning ability. Helping shift past a $200k mark to change the course of their lives. At this level, I am helping my community create a path to building a legacy and wealth.

I also get invited into many Tech companies to advise & roadmap strategies for their executive/C-Suite teams. With corporations, I offer management consulting much like McKinsey, approaches for them on their establishing positive ESG Scoring and sustainability implementation and communication to their key stakeholders.

I hosted 50 live corporate workshops with leaders last year helping them approach “Diversity & Inclusion”, sensitivity training, hiring strategy, and management consulting.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

That asking for a raise or trying to move up the ladder can’t happen for me. What I really was exposing was my inability to negotiate and communicate what I bring to the table. Most importantly, I had to unlearn how to stop telling myself stories that said: “I wasn’t enough”. I quickly got away from imposter syndrome.

My boss ignored me. Until I realized how to communicate what I want in relation to what she needed. When you negotiate you have to offer something. That prioritizes what you’re asking. I knew my boss was a weak communicator and that I wasn’t so I pointed out how I am standing in the gap supporting her there and if were to leave how much of that would default back to her. So I asked for a title change and pay increase in order to keep making her look good.

Within the next week … I got that and more money than I had asked for.

Lesson? People will take advantage of your inability to realize your value.

What’s worked well for you in terms of a source for new clients?

Oh wow…. believe or not live sessions on Facebook. People are always scrolling so creating content that they could replay has been a game changer. I’ve also moved to putting my replays on YouTube.

Contact Info:

• Website: Under construction
• Instagram: https://www.instagram.com/slaypedia/channel/
• Linkedin: https://www.linkedin.com/in/daniellagreeninternational
• Twitter: https://mobile.twitter.com/slaypedia
• Youtube: https://m.youtube.com/channel/UClp4tTnjgn39bvRuTKyD4Gg
• Other: Tik Tok: https://www.tiktok.com/@slaypedia

Image Credits
I own these images