We caught up with the brilliant and insightful Daniele Walsh a few weeks ago and have shared our conversation below.

Daniele, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

When the COVID-19 pandemic hit, like many others, I faced uncertainty and challenges. However, I didn’t let that deter me. Instead, I took a leap of faith and decided to start my own brand, Doll Daily, a concierge home service company. As I navigated the ups and downs of entrepreneurship, I discovered that my true passion lay in bridal styling. This realization inspired me to pivot my business towards creating a luxury, elevated bridal team. We also glam for events, home & hotels calls as well.

Daniele, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was born and raised in the sunny city of San Diego. I have been passionate about hair styling for as long as I can remember. After a decade of honing my skills in the beauty industry, I can confidently say that styling hair is my true passion. My journey began at the prestigious Paul Mitchell The School, where I graduated with honors (phase 2) in beauty school, setting the stage for my successful career.

I started my professional career at Frederick Michaels in Mission Valley, where I had the privilege of assisting the owner and learning the ropes of the industry. From there, I moved on to the Blow Pop Blow Dry Bar in Horton Plaza Mall, where I quickly rose to the position of lead stylist and eventually became the manager. It was during this time that I also had the opportunity to work with renowned brands such as Alterna and Pureology, further expanding my knowledge and expertise.

We have now styled the hair for celebrities such as Becky G, Camila Perez, red carpet events for movies such as Top Gun Maverick & the Barbie movie premiere in LA.
I have also been published in the Amare magazine which featured various housewives of Orange County. These are all very proud moments for the Doll Daily brand.

The name “Doll Daily” holds deep personal meaning for me. It is a tribute to my late mother, who has been the driving force behind my new venture. She passed away just as I was about to embark on this new journey in styling. One month before her passing, I had the poignant opportunity to share with her that I had passed the state board test and had become a licensed cosmetologist. She had also pursued her passion for beauty, making her my ultimate inspiration. Her legacy lives on through my work, and she continues to be the guiding light behind every bride that I style.

Turning pain into power has been my life motto, and I channel my creative energy into making women feel beautiful and empowered on their special day. The style named after my mother, “The Donna” represents the angelic presence that she is in my life. My goal is to ensure that all my brides feel like heavenly beings as they walk down the aisle.

Have you ever had to pivot?

I think this kind of goes back to when COVID-19 hit. I really felt moved to pivot my brand from behind the chair to a luxury concierge service to better serve my clientele.

How did you build your audience on social media?

Consistency is really the biggest advice I can give. Content quality is also crucial, but if you aren’t being consistent and showing up everyday on social media, sadly your business will struggle with growth.

Contact Info:

• Website: https://Www.dolldaily.com
• Instagram: @dolldaily @dolldailybridal
• Facebook: Doll Daily