Alright – so today we’ve got the honor of introducing you to Daniel Farago. We think you’ll enjoy our conversation, we’ve shared it below.

Daniel, thanks for joining us, excited to have you contributing your stories and insights. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

Prior to starting my Sleep Mask business I would always use sleep masks. However I kept on loosing them on airplanes and trains. It was really frustrating to have to spend $20-$30 on a new good quality sleep mask every month. After I launched my product I started to realize the I was getting many repeat customers. Finally I reached out to a few of them and asked them why are they purchasing a new mask after only two weeks of use? The most common reply was because they kept on loosing their favorite sleep mask. That’s when my entrepreneur mind kicked in. That’s the moment I realized that I will start offering free masks replacements no questions asked. Just show me proof of your original purchase. Since that day any customer who lost their sleep mask or needed a new one for any reason they no longer had to pay full retail price. All they do is pay S&H and I send them a new mask for free. Our free mask replacement is now the backbone of our company.

Daniel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Dream Sleeper was started 7 year ago. I am in a marriage with someone who needs to wake up before me and to get ready. She needs to turn on all the lights. Most sleep masks in the current market allowed light to leak in through the nose area. I was convinced that there must be a better solution. I made many prototypes and then the Dream Sleeper Sleep Mask was born. We have a 100% black out sleep mask. No exterior light can penetrate the oversized shape of the Dream Sleeper mask. We took it one step further and made it hypoallergenic. No it can be enjoyed by anyone who prefers to sleep in total darkens. We are able to back this up with a lifetime warranty. If you ever loose your sleep mask or just need a fresh one we offer a replacement warranty. All you have to do is pay S&H.

Where do you think you get most of your clients from?

The best place to source new clients is Facebook adds. Their algorithm is tweaked so precise that once you learn how to use the platform correctly it helps you connect with millions of users that are interested in whatever industry that you are in. I would highly recommend to learn skills based on FB marketing. It will help your business tremendously

Can you talk to us about how your funded your business?

I had the idea years prior to my launch. However I did not have the necessary capital . I had just gotten married and received wedding presents as well as cash. My wife and I immediate said lets use our wedding money to launch the business. We were able to recoup our initial investment in the first three months. We never had to borrow money again.

Contact Info:

• Website: www.mydreamsleeper.com