We’re excited to introduce you to the always interesting and insightful Danica Simone. We hope you’ll enjoy our conversation with Danica below.

Alright, Danica thanks for taking the time to share your stories and insights with us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

My very first client reached out to me in a state of panic, claiming they’d been pushed down the stairs by an unseen force accompanied by menacing laughter. They were desperate for help, and I felt an immediate, almost magnetic pull to assist them.

During the consultation, I learned that this inciting incident was preceded by other concerning events. Their daughter had been suffering from horrible nightmares for weeks prior and was scared to go to sleep and would even sleep with her parents for fear of being alone. Shortly before the staircase incident, the client was putting away laundry in the primary walk-in closet when the shelves caved in on them. They were understandably shaken and lucky to not have been injured thus far. But, how much longer would that last?

As I methodically walked barefoot (at the request of my client) through the house performing the ritual energy cleansing, I could feel the entity skittering around from room to room. With unwavering focus and intent, I made my way to the walk-in closet and stepped inside. The closet had been cleaned out of all clothes and shelving and was now an empty room. Standing in the middle of the space, I channeled my energy, homing in on the entity. A sinister laugh rang out around me and I felt the sudden urge to look down. Upon closer inspection of the floor, surrounding me were dozens of clear thumbtacks sticking up ready to impale me at the first misstep.

The joke was on them because they had missed! I doubled down and drove the being out of the room, down the stairs, and out the front door. After shutting the door and psychically sealing it from negative energies, I turned around and began walking toward the family to give them their final directives. My client breathed a heavy sigh of relief and stated that the house was now noticeably brighter, as it used to be before these events began, like a cloud had lifted and the sun finally came out. Then, the doorbell rang. I opened the door, and no one was there. Wanting to make sure it wasn’t a neighborhood kid playing a prank, I asked them to check their doorbell camera. No one appeared on the camera. The doorbell rang again. The family screamed. I reassured them this was a good sign, the house had been cleansed and the entity was locked outside and was unable to enter. I watched as a profound sense of peace washed over them.

That experience taught me that sometimes, the most unexpected encounters lead to the most transformative journeys. It was the beginning of a path filled with purpose and profound healing.

Danica, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My path didn’t begin with peace or purpose, it started with terror. I was a newlywed military spouse, stationed far from home, with no friends, no family, and a husband deployed to Iraq. I was utterly alone. And that’s when it came.

One night, as I dozed on the living room couch, a low buzzing sound emerged from the kitchen, an eerie hum that grew louder and faster until it shot like lightning into my ear. My entire body seized. I couldn’t open my eyes, move, or scream. Panic echoed through the void in my mind, until something deep within me—willpower or maybe desperation—snapped. A brilliant flash tore through the darkness, and suddenly I could see. Not with my eyes, but through a new lens. My third eye had opened.

There, kneeling beside me, was a humanoid figure, appearing as an infrared silhouette. Spectral facial features were visible within the morass of colors, revealing a grin of wicked intent. My instincts flared with the realization that it was draining my energy. I told myself I had to fight. Struggling for strength for what felt like several minutes but was only about thirty seconds. I broke their grasp, freeing myself with a guttural scream summoned from the depths of my being. I leapt from the couch with eyes finally open, losing the vision of it, but feeling the presence whisking away from my home, leaving an eerie quiet in its wake. It was gone, but my solace wouldn’t last.

The attacks returned every time I drifted off to sleep, for three relentless months. What should’ve been rest became nightly warfare. I was terrified, sleep-deprived, and beginning to question my sanity. I begged for help from the local priests, ghost hunters, and even a rabbi. I was turned away by all, and worse, some treated me like I was insane.

Desperate, I confided in my husband during a rare phone call. He listened, then guided me to a book in our home library: ‘Vampires: The Occult Truth’ by Konstantinos. He told me to turn to the chapter on psychic vampires. With shaky hands, I thought to myself, who the f*** did I marry?! But as I read through tear-filled eyes, everything clicked. Every word described what I was going through. I wasn’t crazy. I wasn’t alone. I finally had a name for my tormentor, and a way to fight back.

Armed with knowledge and intent, I began my spiritual counteroffensive. Epsom salt baths. Cleansing rituals. Aura shielding. I crafted a protective barrier and felt its strength immediately. At the moment of drifting off, when I would normally be attacked, a banging resounded in the space where I had placed my shield. I felt its intent seething at me, waiting for me. In my naiveté, I thought the fight was finally over.

For a week the barrier held, and the banging continued to haunt me, but at least I was finally able to sleep. Until one day, I was paralyzed and assaulted again. It was then that I discovered my shield had fallen. A hard lesson learned, evil does not give up easily, and along with the currents of the etheric layers, weather away our spiritual defensive measures. Just as you clean your house regularly through sweeping and mopping, so must you purify and fortify your mind, body, spirit, and dwelling. If not, these entities will return.

After being shunned and ridiculed by the so-called experts, and having to find a way to protect myself, I have made it my life’s work to never leave anyone to feel helpless and alone as I did, thus founding Arcana District. My mission is to help those who are looking for answers when confronted by spiritual antagonists, providing them with the tools and training they need to defend themselves and put the wrong things right.

I specialize in cleansing and purifying people and homes from dark entities and negative spiritual influences. No matter how bizarre your story or situation, I will never turn you away, and I will always do my best to be in your corner.

Can you talk to us about how you funded your business?

Arcana District began slow and many years ago, the first service I offered was tarot readings. As far as capital goes, a business doesn’t get much cheaper than buying a tarot deck and driving to clients’ homes. Arcana District has now grown to include various cleansing packages.

I sell esoteric journals and coloring books through Amazon KDP, with more being added regularly. With every purchase, we are able to provide pro bono spiritual cleansings by covering travel expenses and essential ritual resources, ensuring that those who need help the most can receive it. Because everyone deserves protection. Everyone deserves answers. And everyone deserves to reclaim their power.

How’d you build such a strong reputation within your market?

Honestly, I think it comes down to how deeply I listen and how fiercely I care. When someone comes to me, they’re usually scared, confused, and feel completely alone. I remember that feeling all too well from my own awakening, and I never want anyone else to go through that without support.

I take time to really understand what my clients are going through. No judgment, no brushing things off as “just your imagination.” I validate their experiences and help them make sense of what’s happening, while also offering grounded tools they can use to take back control. My goal isn’t just to clear away dark energy, it’s to empower people through psychic self-defense techniques so they can continue protecting themselves long after our session ends.

That approach has fostered word-of-mouth referrals from people who feel seen, safe, and supported. I think clients share their experiences because they know I’m not in this to gatekeep or scare people into relying on me forever. I’m here to help them reclaim their own strength.

That authenticity, and the results people feel, have been the foundation of my reputation. It’s not just about business, it’s about building trust, one soul at a time.

Contact Info:

• Website: https://www.arcanadistrict.com/
• Instagram: https://www.instagram.com/arcanadistrict/
• Other: Amazon Store: https://www.amazon.com/author/danicasimone

Image Credits

Amy Millard Willson of Millard Creative Studio