Alright – so today we’ve got the honor of introducing you to Da’Neesha Mackerway. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Da’Neesha thanks for taking the time to share your stories and insights with us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

Top Braiding Trends that I see Right Now.

1. Knotless Box Braids

Lighter, more natural, and gentler on the scalp than traditional box braids.
Often styled with curly ends or beads for extra flair.

2. Boho Braids (Goddess Braids)

A mix of braids and loose curly strands.
Think ethereal, romantic, and effortless — perfect for festivals and summer looks.

3. Feed-In Cornrows

Seamless and natural-looking cornrows.
Often styled into intricate patterns like hearts, zig-zags, or swirls.

4. Jumbo Tribal Braids

Thick and dramatic braids that draw inspiration from Fulani or other African tribal styles.
Usually accessorized with rings, beads, or cuffs.
5. Braided Bobs

A bold take on box braids, but cut into a short bob length.
Chic, easy to manage, and super modern.

6. Stitch Braids

Super clean, crisp lines that look “stitched” into the scalp.
Often paired with sleek buns or ponytails for a polished vibe.

7. Layered or Freestyle Braids

A combo of different braid sizes and techniques in one head.
Gives a fresh, customized look — very Instagram-friendly.

8. Braided Ponytails & Updos

Sleek, braided bases styled into high ponies or buns.
Great for formal events or just slaying everyday.

9. Color Pop Braids

Adding colored extensions (bolds or pastels) for a statement.
Ombre braids and mixed color strands are especially in.

10. Micro Braids & Mini Twists

Tiny, intricate braids or twists — takes time but lasts long.
Super versatile and low maintenance once installed.

Da’Neesha , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I began braiding at the age of 12 years old by practicing on my sister, cousins, and friends. As a hair braider, I specialize in creating intricate, stylish, and protective hairstyles that reflect both personal expression and cultural tradition. My work involves more than just technique—it’s about artistry, patience, and a deep understanding of hair textures and styles. I consult with clients to understand their vision, care for their hair, and deliver results that make them feel confident and beautiful.

I’m skilled in a variety of braiding styles—like crochet braids, cornrows, twists, knotless braids, feed-ins, and more—and I adapt my work based on face shape, hair health, lifestyle, and trends. Whether I’m working with children, adults, or first-timers, I create a calm, welcoming experience that’s equal parts styling session and self-care ritual.

At the heart of my job is a passion for creativity, precision, and empowering others through hair. I love the reactions and the immediate confidence boost that my clients experience after receiving their service.

Any advice for growing your clientele? What’s been most effective for you?

Growing a clientele in something as personal and visual as braiding came down to visibility, trust, and consistency. My clients trust me to provide them with a quality service, my work is consistent, and I’m known for providing great customer service to my clients. We have created special bonds and relationships in order to keep them coming back and feeling safe as well as comfortable in my presence. I use social media such as Instagram, TikTok, Facebook, and Threads. Most importantly my clients are walking billboards for my business, They will do all the promoting for you, if you provide flawless work and excellent customer service.

What’s a lesson you had to unlearn and what’s the backstory?

One of the realest truths in business—friends and family are not your target clientele, and that’s okay. I have some family and friends that support me, however I had to learn that they are not my ideal target audience.

Why Friends & Family Aren’t Your Ideal Clients:

1.They Expect Discounts or Freebies
They often see your work as a favor, not a service.
They might not fully respect your time or pricing.

2. They’re Emotionally Close
Feedback may not be honest or constructive.
Boundaries can get blurry—”Can you just squeeze me in real quick?”

3. They’re Not Always Your Dream Market
Your style, skillset, or pricing might not align with their preferences.
They’re not always going to promote or support you the way strangers will.

Biggest takeaway is that the clients who value your time, pay your rate, and refer you without being asked are out there. Most of the time, they just don’t know you yet.

Contact Info:

• Website: https://flawlesscreationsbraidsbyd.as.me/schedule/b9b39d57
• Instagram: https://www.instagram.com/flawlessbraids_byd?igsh=amRtZ3VyMGhyYTRx&utm_source=qr