We’re excited to introduce you to the always interesting and insightful Dana Stone. We hope you’ll enjoy our conversation with Dana below.

Alright, Dana thanks for taking the time to share your stories and insights with us today. We’d love to hear the story of how you went from this being just an idea to making it into something real.

My entrepreneurial journey didn’t start with a big vision board — it started with pure survival. About ten years ago, I was working in corporate America, juggling four kids, and my youngest had not slept through a single night in his entire first year of life. I was exhausted, overwhelmed, and knew something had to change.

One day I finally found help for his sleep issues, and it changed everything. I fell in love with the idea that other families didn’t have to struggle the way we had. That’s what sparked the thought: Maybe I could help them. Within a short time, I flew to Sarasota, Florida, got certified as an infant sleep coach, and came home ready to build a lifestyle business that would give me flexibility and help pay my bills.

It wasn’t an instant success.
I had the passion, but not the business skills — yet. I struggled to create consistent income that could replace my 9–5, but I was determined to make it work.

About six months into launching, I joined a BNI chapter, and honestly, I credit that decision as one of the main reasons I’m still in business today. BNI became my training ground for entrepreneurship. I learned how to network, how to communicate my value, how to ask for help, and how to lean on other professionals to fill in the gaps I didn’t know how to close myself. I asked hundreds of questions and, in that process, discovered something important: I had a natural ability to help people untangle their goals, organize their ideas, and take the next right step.

Slowly, people started hiring me not just for sleep consulting but for life coaching and then business coaching.
At the same time, I stepped into leadership roles within BNI, which taught me a completely new set of skills — facilitation, training, relationship building, and strategic thinking.

As my kids got older and needed me a little less, my vision also shifted. What had started as a lifestyle business began evolving into something more sustainable. But I realized pretty quickly that I wasn’t going to scale a 1:1 coaching model. I was still trading time for dollars, and that wasn’t going to get me to the business I wanted.

That’s when the next transformation happened.

I partnered with a friend in video production. We both kept seeing the same thing — business owners were struggling with clarity and consistency in their marketing. I was solving the clarity and strategy side. He was solving the content and execution side. We thought, What if we combined forces, built a team, and solved the entire problem instead of just half of it?

That’s how Rocket City Momentum was born.

We officially started serving clients in May. It’s still early, but in five months we’ve built something we’re incredibly proud of — content membership packages, clarity workshops, strategic partnerships, a growing contractor team, and processes designed intentionally so we can scale without losing our soul.

We’re building something sustainable, something that helps businesses grow with confidence, and something that still deeply aligns with who I am as a coach and a human. The path feels really good — and I can finally see the long arc of the journey that started with a sleepless baby and turned into a business that helps other people sleep at night, metaphorically and literally.

Dana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Dana Stone — a business coach, strategist, and co-founder of Rocket City Momentum. At my core, I help people bring order to overwhelm and clarity to chaos. I’ve always been wired to look at a messy situation, break it into clean steps, and guide people toward a simpler, more confident path forward.

Over the last decade, my work has evolved through several seasons: from helping families navigate early parenthood, to supporting people through major life transitions, to now coaching business owners on clarity, productivity, messaging, and sustainable growth. What has remained consistent is the through-line: I help people get unstuck and move forward.

How I Got Into This Work

I entered entrepreneurship initially seeking flexibility and sanity — not empire building. But what surprised me was how much I loved helping people connect the dots. As I grew as a coach and a leader, I found myself increasingly drawn to the business world: the operations, the people systems, the clarity behind vision, and the story behind every brand.

That eventually led to the work I do now: helping business leaders gain crystal clarity and pairing that with the media support they need to actually execute on that clarity.

What I Do Today

As part of Rocket City Momentum, my role blends coaching, strategy, and creative direction. I help business owners:

Clarify their brand message

Build sustainable systems

Prioritize effectively

Remove overwhelm from their marketing

Create content that feels authentic, not performative

Tell their story in a way that resonates and drives results

We created Rocket City Momentum because we saw business owners struggling on two fronts:
clarity and content.
They either had a message but no consistent way to share it, or they had content but no strategy behind it. We bridge that gap.

The Products & Services We Provide

StoryBrand-based clarity workshops

Content membership packages (monthly or quarterly filming + editing)

Brand story videos and commercial-style media

Podcast production and YouTube strategy

Business and productivity coaching

Messaging frameworks and marketing strategy

The Problems We Solve

Our clients are usually experiencing one or more of these:

“I don’t know what to say.”

“I’m too busy to make content.”

“Our brand looks inconsistent.”

“Marketing feels overwhelming.”

“We’re invisible online.”

“We have great ideas but no execution.”

We solve those problems by combining clear messaging, coaching support, and done-for-you content creation — all under one roof.

What Sets Me Apart

I’m equal parts strategist and nurturer.
My background in coaching means I don’t just hand people a plan — I help them believe they can use it. I break things down in a way that feels simple, doable, and grounded. I’m also a systems thinker, so I naturally look for repeatable patterns and ways to make life and business easier.

Clients often tell me I help them feel both calm and capable. That’s a combination I’m proud of.

What I’m Most Proud Of

I’m proud that this business grew from real relationships and real needs, not hype. I’m proud of the strategic partnerships we’ve built and the team we’re assembling. And I’m proud that we created a business model that gives entrepreneurs the two things they need most: clarity and consistency.

What I Want People to Know About Our Work

We’re not trying to make you internet-famous.
We’re here to make your brand clear, consistent, and trustworthy, so your business grows in a sustainable way.

We help you tell your story, show up with confidence, and create the kind of momentum that actually lasts.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

I don’t know that mine is a “resource” in the traditional sense — it’s more of a realization I wish I had come to much earlier in my entrepreneurial journey.

I spent a lot of years waiting for someone to tap me on the shoulder and officially declare, “You’re the expert now.” I carried so much imposter syndrome, especially in those early seasons. Who was I to coach anyone? Who was I to lead? Who was I to build something bigger than myself? That mindset kept me small and made me hesitant to promote myself in the way business ownership really requires.

Looking back, no one else was holding me back. The only person standing between me and my goals was me.

With time, age, and experience, I’ve learned that expertise doesn’t come from a title someone hands you — it comes from doing the work, showing up consistently, and caring deeply about the people you serve. Confidence grows in motion, not before it.

If I could go back and give myself a shortcut, it would be this:
Stop waiting for permission. You’re allowed to own your strengths, speak up, and make an impact long before you feel “ready.”

I think I could have created momentum sooner if I’d stepped out of my own way earlier — but the gift is that now I get to help other business owners recognize and move past that same barrier. And that feels like a full-circle moment.

Let’s talk about resilience next – do you have a story you can share with us?

One of the clearest examples of resilience in my life came during the years when I was building my business while raising four kids. I was working a full-time corporate job, holding everything together at home, and trying to find the energy to build something of my own on the side.

Those early days were messy. I was exhausted, unsure of myself, and constantly questioning whether I had what it took to create anything meaningful. But every time things felt too heavy, I kept coming back to this small inner conviction that life could be better — for me, for my family, and for the people I wanted to help.

When I finally found support for my child’s sleep challenges, it sparked the idea that maybe I could be that support for others. So I took a big leap, got certified, and started my first business. But it didn’t take off the way I hoped. I didn’t have the money, the network, or the confidence yet. What I did have was determination — and it turns out, that was enough to keep me going.

Joining BNI was a turning point, but even then, nothing was handed to me. I had to learn to speak up, to network, to ask questions, to take advice, and to build relationships from scratch. There were months when I wasn’t sure how it would work, but I kept showing up. I kept learning. I kept refining. And every time I thought I had hit a ceiling, I found a way to grow into the next version of myself.

Over time, I outgrew my first business, evolved into coaching, then into business strategy, then eventually into co-founding a clarity-and-content company that is bigger and more aligned than anything I originally set out to build.

The resilience wasn’t in one big heroic moment — it was in the hundreds of small decisions to keep going:

when it was uncomfortable

when I wasn’t confident

when it wasn’t profitable yet

when I had to reinvent myself

when I doubted whether I had anything valuable to offer

Resilience, for me, has looked like continuing to take the next right step even when the path wasn’t clear.

And the most rewarding part is this: every season I pushed through has now become something I can use to guide others. My resilience didn’t just build my business — it built the tools, the clarity, and the empathy I bring to the people I serve today.

Contact Info:

• Website: https://www.rocketcitymomentum.com
• Instagram: https://www.instagram.com/rocketcity.momentum/
• Facebook: https://www.facebook.com/RocketCityMomentumMedia
• Linkedin: https://www.linkedin.com/company/107384624/admin/dashboard/
• Youtube: https://www.youtube.com/@RocketCityMomentumMedia

Image Credits

Neville Simpson – Headshot HSV