We were lucky to catch up with Damon Harris recently and have shared our conversation below.
Alright, Damon thanks for taking the time to share your stories and insights with us today. Can you tell us a bit about who your hero is and the influence they’ve had on you?
My hero would be my big sister, the lessons that I’ve learned from her, started when I was a child, she taught me how to be strong and whatever you go through, never to let it get you down or quit on anything. She taught me whatever goal you may have, never stop working for it. Another lesson I’ve learned from her, is that nothing will happen unless you write it down and take action, become bold in your decision making. She has influenced me greatly throughout my journey, to keep striving and raising the bar to continue to be great. She has influenced me to get better mentally, physically and spiritually. My sister has influenced me with her being a multiple business owner herself, to keep and practice discipline in your business in any situation that may arise. So my big sister is my ultimate hero!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Damon Harris, I am multi certified fitness trainer the owner and CEO of Your Will Fitness located in Memphis, TN. I am in the fitness and supplement industry as well as an entrepreneur. I have a work ethic second to none, I am never satisfied only to keep striving for greatness. I got into the fitness industry from my late mothers passing in 2003 of heart failure . I first used Fitness as an outlet tool to take my mind of her passing. I noticed how it made me feel, look and feel better. I said to myself “What if I could help others, get healthy”? What if I could help someone get their heart healthy or keep it healthy, as well to help them eat right also? So I went on a mission to try to educate and teach as many people as I can about health. I looked around and seen so many people around me with health issues, unhealthy eating habits and practices. I wanted to take action and change the narrative and started one at a time to become the changes I wanted to see. So I studied health and nutrition with a background In strength and conditioning. I became a fitness trainer so that I could can help change lives and try my best people and families to not have to go through what I did, or atleast prevent it as much as I can. So my outlet became my passion to help others.
I try my best to solve my clients problems, by first listening to them, analyzing the problems as why things are happening.and help them believe in themselves to get the best version of themselves. I help them strategically come up with a plan form talking, eating, exercising and teaching importance of discipline. I explain to what and why something works the way it does. I pride myself on putting my clients first and showing them that not only you have a fitness coach but a fitness friend that cares about your mental state as we your physical state.
What sets me apart from others in the industry, I am authentic, I care about people, I am a person in the industry that wants what’s best for my clients. I teach and learn all I can to do my job the best that I can, I continue to learn the more I learn the more I can serve people. I take time out to get to know my clients and build a relationship a bond, it’s more than just getting in shape or healthy, you have someone that will laugh, cry, smile, pray for you and with you. So that is what sets me apart just being authentic.
My brand was primarily built form the Will Mindset and Will Power because without those things, you will not get far it all starts in the mind. I am a man of faith without God’s Will, you will not have the power to do anything, so that is how you get your Will.
I am most of proud of how far I’ve come from where and when I started this many years ago. And what God has blessed me with to keep doing what I love and building a fitness business with supplements and apparel. I am very proud of continued support from people that continue to believe In me. If anything I can leave you with anything, keep trusting God, never give up, chase your dreams, when you want to give up, just remember your so close to reaching your goals., but if you can keep going your life will change, just keep going you got this.
Can you tell us about what’s worked well for you in terms of growing your clientele?
My most effective strategy has been just staying original true myself as who I am as a person, making my clients or potential clients, feel comfortable, having them believe that they can accomplish or be anything. I have had from recommendations, social media, being motivational, speaking motivational quotes, free nutritional ideas and exercises., overall setting the example for anyone watching me that I care about you first and foremost. I market myself as a fitness trainer that will teach you the Will Mindset. I also have websites, business cards, overall I built my clientele from just being a person that loves people and having a big heart, that is how I grew and continue to grow my clientele.

We’d love to hear the story of how you built up your social media audience?
A strategy I used to build my social media following, just be yourself, be true to yourself, most people like originality, learn how to not look at what everyone else is doing, do not try to be them on social media be different. Find your niche and stick to it is you love do. Give more than you are paid for give acts of service become a walking a billboard for someone, trust me your audience is out there. Find what you want or group that your wanting to target. Keep learning content and information and sharing. Do not be all over the places trends go away, it originality stays. Stay and stick to your core values, when you do that, your audience will be able to see who you are and often, always keep giving information, all about service. The key to it all, be you, be original, find your niche audience.
Contact Info:
- Website: www.yourwillfitness.com
- Instagram: yourwill_fit
- Facebook: Your Will Fitness
- Linkedin: Damon Harris
- Twitter: yourwillfitness
- Other: Your Will Fitness Supplements yourwillfitnessnutrition.our-store.co/
Image Credits
Joseph Vail of V3 graphix

