Alright – so today we’ve got the honor of introducing you to Damby Murad. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Damby thanks for taking the time to share your stories and insights with us today. One of the toughest parts of scaling a business is maintaining quality as you grow. How have you managed to maintain quality? Any stories or advice?

As we grew, we stayed focused on what matters most: the artist’s experience and the energy of the crowd. We built a hands-on team that monitors every detail—sound, visuals, logistics—because one weak link affects the full experience. Quality checks are embedded at every stage. For example, after one early show faced sound delays, we implemented tighter tech checks and backups, which now run flawlessly. Our advice? Never lose touch with the artist’s vision and always watch the show from the crowd’s eyes.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Ahmed Murad, known as Damby, an Egyptian entrepreneur based in New York City. The founder of Kème Production, a company dedicated to promoting Eastern talent in Western markets. Through Kème Production, i have worked with renowned artists such as Hamaki, Cairokee, and Esseily, Bassem Youssef, wegz, Tul8te facilitating their global tours and expanding their international presence. In addition to this I manage upcoming talents like Sarah Haytham, aiming to bring Arab voices to the global stage. My efforts towards contributed to the cross-cultural exchange between Eastern and Western entertainment industries.

Can you tell us the story behind how you met your business partner?

I co-founded the company in 2016 with a close friend Sarah el Gabri We shared the same passion for production and organizing events, and the idea truly started to take shape around 2016. Three years ago, Karim, khattab one of my best friend who became a key supporter of the business. He began helping me put shows together and eventually joined the team.

Any insights you can share with us about how you built up your social media presence?

My advice for building a strong social media audience is to deliver exactly what your fanbase wants. Be transparent, responsive, and engage with their questions and comments. Make sure they can easily find the info and links they need across all platforms.

Contact Info:

• Website: https://Www.kemeproduction.com
• Instagram: https://www.instagram.com/damby.ahmed?igsh=a2o5ZWtqcGp6amk2
• Facebook: https://www.facebook.com/share/1UfYsYaC1z/?mibextid=wwXIfr
• Linkedin: https://www.linkedin.com/me?trk=p_mwlite_feed-secondary_nav

Image Credits

Ibrahim shams