We’re excited to introduce you to the always interesting and insightful Damaris Dover. We hope you’ll enjoy our conversation with Damaris below.

Damaris, thanks for joining us, excited to have you contributing your stories and insights. Can you recount a time when the advice you provided to a client was really spot on?

Let me share a rewarding experience that showcases the valuable advice I gave to my client. I had a seller client who was preparing to list their property. The market was uncertain then, and sellers contemplated investing in some upgrades and renovations before listing.

During our consultation, I advised them to focus on strategic cosmetic updates rather than major renovations. I emphasized the power of first impressions and how a well-presented home could significantly attract potential buyers. I also recommended professional staging to create an inviting atmosphere.

The sellers followed the advice and invested in fresh paint, updated fixtures, and professional staging. The result? Their property went on the market looking stunning. The improvements and my strategic pricing strategy generated much interest from the moment it was listed.

Within a short time frame (2 days), we received multiple offers on the property. The sellers were thrilled to see that the investment in the updates and staging not only attracted more potential buyers but also drove up the offers to a level beyond their initial expectations.

Ultimately, they accepted an offer that met their financial goals and allowed for a smooth and seamless closing process. The advice to focus on presentation and making the property shine truly paid off, turning what could have been a stressful selling experience into a successful and rewarding one.

While the specific details of the transaction remain confidential, the core takeaway is clear: strategic cosmetic updates and professional staging can significantly enhance a property’s appeal and lead to a successful and satisfying selling experience. Had they received the right advice, they could have spent more money when it wasn’t all necessary. TIminng the market is also essential. I knew the quicker we could list to catch that buyer frenzy. We had a better chance.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a seasoned realtor with a decade of experience under my belt. Beyond the hustle of the real estate world, I’m a proud wife and mom to an energetic 18-month-old son who keeps me on my toes.

Real estate runs in my blood, thanks to my mom – a realtor herself. I started my journey as her trusty assistant, soaking up knowledge and experience every step of the way. Over time, I carved my path and transitioned into a full-fledged realtor, helping my own amazing clients navigate the exciting world of real estate.

What sets me apart? Well, it’s a mix of a few things. First, I’m not just a realtor but a problem solver. Whether it’s the thrill of finding that perfect home for eager buyers or cracking the code to sell homes that seemed stuck, I thrive on overcoming challenges.

What’s my secret sauce? A blend of real estate smarts and marketing magic. I’ve got the inside scoop on how this industry ticks and know how to make homes shine on the market. But it’s not just about business; it’s about people. Being personable and likable isn’t just a skill – it’s who I am. I genuinely care about my clients and their best interests, and I’ll go to bat for them, no questions asked.

What I’m most proud of in my career is winning the #1 Real Estate Agent on Social Media in San Jose, CA for four years in a row. I have built my reputation on social media and being recognized for it made me feel like all my hard work didn’t go unnoticed. I love sharing valuable information for my community online. It truly makes me happy. On a personal level, my greatest accomplishment is my son.

When you work with me, you’re not just getting a realtor – you’re getting a dedicated partner, a friend. Your needs come first, always. I’m not one to lose focus; I’m all about making your real estate dreams a reality. So, whether you’re buying or selling, know I’m in your corner, ready to bring my A-game and make the process as smooth as possible.

Any insights you can share with us about how you built up your social media presence?

Absolutely, I’d be happy to share my journey and offer some advice for those starting to build a social media presence.

When I started on social media as a realtor, I knew I had to create a strategy that resonated with my audience while showcasing my expertise without being too “salesy.” I started by being genuinely myself. People connect with real people, so I shared glimpses of my personal life – like being a coffee lover, fashionista, mom, and wife – alongside my professional insights. This relatability helped me form genuine connections.

I shared value-driven content. I focused on delivering valuable content that addressed common questions and concerns in real estate. Whether it was sharing tips for first-time homebuyers or discussing current market trends, I ensured my content was informative and helpful in an easily digestible way for the everyday person.

Consistency is key. I established a regular posting schedule to keep my audience engaged and returning for more. This consistency helped me stay on their radar. I keep my feed aesthetically pleasing so that when someone new comes, they know who I am and my brand. My feed is cohesive and tells a story.

I actively engaged with my followers by responding to comments, answering questions, and initiating conversations. Social media is a two-way street, and building relationships is crucial. To keep things interesting, I mixed up my content. Alongside property listings, I shared industry insights, client testimonials, success stories, and even some light-hearted posts that gave a peek into my personality.

Social media is ever-evolving, so I constantly keep an eye on trends and analytics. If a particular type of post received more engagement, I adapted my strategy accordingly.

My advice for those starting is to be yourself, understand your target audience, and tailor your content to their preferences and interests while not losing sight of yourself.

Stick to a regular posting schedule to stay visible and maintain your audience’s interest. Respond to comments, initiate conversations, and build relationships with your followers. Also, focus on sharing content that educates, entertains, or solves problems for your audience.

Remember that it’s better to have fewer high-quality posts than a bunch of mediocre ones.

Don’t be afraid to try new types of content or strategies. Pay attention to what resonates and adapt accordingly. Lastly, be patient. Building a social media presence takes time. Be patient, and keep refining your approach as you go.

Remember, building a social media presence is a journey. It’s about connecting with people, sharing your passion, and adding value to their lives. Stay true to your voice, and have fun.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Social media has played a pivotal role in shaping my reputation in the real estate market. Unlike the limited avenues of expression from two decades ago, today’s digital landscape enables us to connect and share our authentic selves with a wide audience. Through social media, I’ve been able to engage with a larger demographic, showcasing both my expertise and unique personality. This dynamic blend has been instrumental in solidifying my reputation, leading me to win the title of the #1 Realtor on social media in my city for an impressive four consecutive years. The transformative impact of social media is undeniable; it has amplified my reach, empowered me to connect meaningfully, and transformed my professional trajectory.

Contact Info:

• Website: https://damarisdover.agent.intero.com/
• Instagram: https://www.instagram.com/damarisdover/
• Facebook: https://www.facebook.com/damarisdover.realtor
• Other: https://damarisdover.com/