Alright – so today we’ve got the honor of introducing you to Dalon. We think you’ll enjoy our conversation, we’ve shared it below.

Dalon, looking forward to hearing all of your stories today. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

If I could start over, I’d applaud my younger self for my spirit and I wouldn’t let the woes of life take it away from me. I didn’t always have the support system I wanted —- not to say I didn’t have one at all— but I let it get to me. The best time I’ve ever had in my music, and my business is when I’ve had my foot on the gas, and only considered what was best for my artistry. I cared too much about minor hurdles. The worst thing you can do is stop!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Music made me feel like I was floating when I was a kid. I knew I had a different connection to it than other people. I grew up deeply inspired by Aaliyah, Beyoncé, Mariah, Mac Miller and last but certainly not least my own Dad. He taught me everything— he’s really a star to me. He had a group of his own in the 90s that was renamed several times but was most commonly known by the name “DaLYC” —- a play on words, like “the lick”. I genuinely had an advantage. I don’t think my music can be defined in one way, I want my music to show how multidimensional that myself and other women who have been inspired by my heroes are. I want to bring feeling back to music.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

There was a time recently that I ordered packaging for my homemade lip oils, and after waiting several days, the bags were too small. I also wasn’t able to make my lip scrubs in time either, which was a problem because it was supposed to be a kit. But I prayed about it and kept my head up. I packaged up several lip oils and ignored the fact that they were hanging out of the bag. I took them with me to my hourly job, and my co-workers bought nearly all of them. Sometimes you just have to have faith.

What’s been the best source of new clients for you?

What they say is true, word-of-mouth is the most effective and cost friendly form of marketing there is. You would be genuinely surprised the amount of customers or listeners you can gain just by letting people know what your business is. Never be afraid to promote yourself.

Contact Info:

• Website: Lonestarice.bigcartel.com
• Instagram: Instagram.com/dalonthestar
• Youtube: https://youtu.be/eqsyRRR_liY?si=lPbc1E9LNkeq1WG0

Image Credits
CD Patterson