We recently connected with Dallas Allen and have shared our conversation below.

Dallas , thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

DallasRoseCollection is a Female-Operated self care business that is own by New Orleans native Dallas Allen. Since a child Dallas has been in love with anything dealing with ( Makeup ) especially “Lipgloss”. Dallas’s love for cosmetics only grew as she got into her early teens, at that time she started to watch a lot of “Beauty Gurus “ on YouTube which further her new obsession.

Her vision of owning her own business came from her mother “Andre Williams“ or “Mama Rose” as some of you all call her , who inspired her to start her own “Cosmetics” line . The plan was officially put to action on June 8th,2019 , Dallas started to research what products she wanted to sell and she also started to purchase her inventory right away !! But first she needed a business name and the first thing to come to mind was DallasRoseCosmetics with the “Dallas” part being named after herself and the “Rose” part being named after her great-grandmother “Myrtle-Rose” who had passed .

As time passed and she started to think about the future of her business she realized that she wanted to sell more than just cosmetics hence the change from “Cosmetics” to “Collections” to signify what is to come from her product range.In the beginning of her business journey there was a lot of up’s and downs ( way more down’s then up’s at the time ) due to her being inconsistent and feeling very unmotivated. But as the year 2019 was coming to an end and the year 2020 was just beginning things started to look up . Dallas started to promote & market her business and products , while also learning from all the mistakes she made in 2019.

Dallas decided to continue to put her best foot forward which helped her gain new followers and receive multiple orders in a span of a few months. Dallas was ever able to sell completely out of all her inventory on June 25th 2019, She was able to completely revamp her business or August 10th with a new theme and new hand-made products. Despite the Global Pandemic that hit in 2020 , Dallas was still able to achieve her goals of running a successful business thanks to her amazing “Rosebuds” !!

Without any of them DallasRose Collection wouldn’t be where it is today. We can’t
wait to continue to grow and expand during these next upcoming years. This is only the beginnina for
DallasRoseCollection and we still have more to come and to look forward too!!
Xoxoxo with much love , DallasRose

Dallas , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi Everybody, My Name is Dallas Allen. I am currently 20 years old and I own and operate my business DallasRoseCollection which is a cosmetics/Body care and eventually a Skin care brand. I first got start with my business in June of 2019 and my love for makeup and anything cosmetic really began when I was younger thanks to my mom for always buy me the children version of makeup kits + my love for seeing black women specifically owning beauty brands and being very successful such as supa cent and Rihanna which made me want to take the risk and share my love for makeup and anything beauty with the entire world.

I think what sets me apart from everyone else is my creativity and how I am able to take the vision that I have in my head for a certain product and bring it to life but elevate it times 100.

I am most proud of how far I came when it comes to my brand through all the ups and downs I had since the beginning and also to be able to see how much people who don’t even know me genuinely support and love my brand.

I want everyone to know that DallasRoseCollection is a brand destined for greatness and that I am doing and will continue to do everything in my power to provide my rosebuds with amazing products,great customer service, and a experience that will have them talking about for years to come.

Can you talk to us about how your funded your business?

So at the beginning of me first come up with my brand I was first selling “Store Brand” lip glosses, “Bonnets”, “Blinged hair clips”, and “Jelly purse” and at the time I was only 17 and unemployed. But I came to someone who I knew would also have my back which was my mom and she did provide me with the funds to get all of my inventory which costed about $1,500 altogether as time went on and I added new products.

We’d love to hear the story of how you built up your social media audience?

At the beginning of my business I only had one social media platform which was Instagram and I started off with 5 followers which were my family members. But as time grew on I did begin to socialize with other business owners ( who made this experience so much easier ) and I also joined other social media platforms such as Twitter,TikTok, and Pinterest where I was just posting videos of me packaging orders and showing off my products along with relatable tweets that everyone seemed to love. I also recently started my business YouTube channel where I will be vloging my business journey along with posting my TikTok videos or reels on there as shorts. As of today I have over 3k followers on Instagram, 99 followers on Twitter, 174 followers on TikTok, and 42 followers on YouTube. But as of recently those numbers have been growing as I continue to put out amazing content.

Contact Info:

• Website: https://dallasrosecollection.bigcartel.com/
• Instagram: https://instagram.com/dallasrosecollection?igshid=YmMyMTA2M2Y=
• Twitter: https://mobile.twitter.com/dallasroseco
• Youtube: https://youtube.com/@DallasRoseCollection
• Other: TikTok: www.tiktok.com/@dallasrosecollection

Image Credits
Dallas Allen